Strategic Marketing for Non-Profit Organizations
by Philip T. Kotler,Alan Andreasen
ISBN 13: 9780132325479
Format: Hardcover (528 pages) Publisher: Pearson Published: 27 Nov 1995
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Delivering Quality Service: Balancing Customer Perceptions and Expectations
by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry
ISBN 13: 9780029357019
Format: Hardcover (226 pages) Publisher: The Free Press Published: 19 Mar 1990
Best Practices: Building Your Business with Arthur Andersen's Global Best Practices
by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman
ISBN 13: 9780684834535
Format: Hardcover (240 pages) Publisher: Simon & Schuster Ltd Published: 04 May 1998 Other Format: Paperback
Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay
ISBN 13: 9780750654494
Format: Paperback (392 pages) Publisher: A Butterworth-Heinemann Title Published: 06 Aug 2002 Other Format: Paperback
Delivering Knock Your Socks Off Service
by Kristin J. Anderson, Ron Zemke
ISBN 13: 9780814477779
Format: Paperback (130 pages) Publisher: Pfeiffer Wiley Published: 28 Oct 1991 Other Format: Paperback
Scoring Points: How Tesco Continues to Win Customer Loyalty
by Terry Hunt
ISBN 13: 9780749447526
Format: Hardcover (304 pages) Publisher: Kogan Page Published: 03 Nov 2006 Other Format: Illustrated
Whatever Happened to Madison Avenue?: Advertising in the '90's
by Martin Mayer
ISBN 13: 9780316551540
Format: Hardcover (256 pages) Publisher: Little, Brown & Company Published: 14 Aug 1991
Spanning Silos: The New CMO Imperative
by David A. Aaker
ISBN 13: 9781422128763
Format: Hardcover (240 pages) Publisher: Harvard Business School Press Published: 01 Oct 2008
Global Marketing Strategies (Sixth Edition)
by Jean-Pierre Jeannet,H. David Hennessey
ISBN 13: 9780618310593
Format: Hardcover (613 pages) Publisher: Houghton Mifflin (Academic) Published: 2004 Other Format: Hardcover
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
by Paul Fifield
ISBN 13: 9780750632843
Format: Paperback (352 pages) Publisher: Butterworth-Heinemann Published: 16 Jul 1998 Other Format: Hardcover, Paperback
Marketing Communications: Principles and Practice
by Philip Kitchen
ISBN 13: 9781861521965
Format: Paperback (512 pages) Publisher: Cengage Learning EMEA Published: 19 Nov 1998
Services Marketing
by Valarie Zeithaml,Mary Jo Bitner
ISBN 13: 9780071199148
Format: Paperback (624 pages) Publisher: McGraw-Hill Education Published: 01 Aug 2002 Other Format: Paperback