Global Marketing Strategies (Sixth Edition)

by Jean-Pierre Jeannet (Author), H. David Hennessey (Author)

• Used

  Hardcover
  2004

  $4.19

• Used

  Hardcover
  1998

  $3.25

  The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.