Buy Used and New Product Management Books

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller

ISBN 13: 9780131201156

Format: Hardcover (784 pages)
Publisher: Pearson
Published: 10 Nov 1997
Other Format: Paperback

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Creating Passion Brands: How to Build Emotional Brand Connection with Customers

by Helen EDWARDS,Derek DAY

ISBN 13: 9780749447625

Format: Illustrated (256 pages)
Publisher: Kogan Page
Published: 03 Jan 2007

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Setting the PACE in Product Development

by Michael E. McGrath

ISBN 13: 9780750697897

Format: Paperback (200 pages)
Publisher: Routledge
Published: 31 Aug 1996

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Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan

ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Lovemarks: The Future Beyond Brands

by Kevin Roberts

ISBN 13: 9781576872048

Format: Hardcover (215 pages)
Publisher: powerHouse Books,U.S.
Published: 01 Apr 2004

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CRM Project Management: Building Realistic Expectations and Managing Risk

by Michael Gentle

ISBN 13: 9780749438982

Format: Paperback (240 pages)
Publisher: Kogan Page
Published: 03 Oct 2002

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Retail Product Management: Buying and Merchandising

by Rosemary Varley

ISBN 13: 9780415216067

Format: Paperback (272 pages)
Publisher: Routledge
Published: 08 Feb 2001

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New Books Catalogue April - September 2007: The Philosophy of Branding: Great Philosophers Think Brands: 43

by Thom Braun

ISBN 13: 9780749450007

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 03 May 2007
Other Format: Hardcover

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Brand Royalty: How the World's Top 100 Brands Thrive and Survive

by Matt Haig

ISBN 13: 9780749448264

Format: Paperback (329 pages)
Publisher: Kogan Page
Published: 03 Oct 2006

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Sales and Marketing the Six Sigma Way

by Tom Gorman, Michael Webb

ISBN 13: 9781419521508

Format: Hardcover (298 pages)
Publisher: Kaplan Business
Published: 01 Aug 2006

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The Product Manager's Handbook

by Linda Gorchels

ISBN 13: 9780658001352

Format: Hardcover (304 pages)
Publisher: McGraw-Hill Education
Published: 01 Jan 2000
Other Format: Hardcover

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Marketing Management: United States Edition

by Philip T. Kotler, Kevin Lane Keller

ISBN 13: 9780131457577

Format: Hardcover (729 pages)
Publisher: Prentice Hall of India
Published: 01 Jan 2006

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