"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
by Martin Lindstrom
ISBN 13: 9780743267847
Format: Hardcover (256 pages) Publisher: The Free Press Published: 01 Feb 2005 Other Format: Paperback
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
ISBN 13: 9780749444334
Format: Paperback (272 pages) Publisher: Kogan page Published: 03 Aug 2005
New Product Success Stories: Lessons from Leading Innovators (New Directions in Business)
by Nathan Thomas, Robert J. Thomas
ISBN 13: 9780471013204
Format: Hardcover (342 pages) Publisher: John Wiley & Sons, Inc. Published: 03 Dec 1994
Product Leadership: Creating and Launching Superior New Products
by Robert G. Cooper
ISBN 13: 9780738201566
Format: Paperback (336 pages) Publisher: Perseus Books Published: 29 Jul 1999
The Invisible Grail
by John Simmons
ISBN 13: 9781587991561
Format: Hardcover (240 pages) Publisher: Texere Publishing,US Published: 12 Apr 2003
Setting the PACE in Product Development
by Michael E. McGrath
ISBN 13: 9780750697897
Format: Paperback (200 pages) Publisher: Routledge Published: 31 Aug 1996
From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands
by Leslie de Chernatony
ISBN 13: 9780750667494
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 01 Mar 2006
The Fall of Advertising and the Rise of PR
by Al Ries,Laura Ries
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover
Visualizing Project Management
by Kevin Forsberg, Hal Mooz, Howard Cotterman
ISBN 13: 9780471357605
Format: Hardcover (356 pages) Publisher: John Wiley & Sons Published: 03 May 2000 Other Format: Hardcover
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Retail Product Management: Buying and Merchandising
by Rosemary Varley
ISBN 13: 9780415216067
Format: Paperback (272 pages) Publisher: Routledge Published: 08 Feb 2001
The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
by Tom Kelley,Jonathan Littman
ISBN 13: 9780385512077
Format: Illustrated (288 pages) Publisher: Currency Published: 28 Nov 2008