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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization by Tom Kelley,Jonathan Littman

The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley,Jonathan Littman


ISBN 13: 9780385512077

Format: Illustrated (288 pages)
Publisher: Currency
Published: 28 Nov 2008

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (443 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Hardcover

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith,Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) by Chris Macrae

The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

by Chris Macrae


ISBN 13: 9780201877434

Format: Hardcover (413 pages)
Publisher: Addison Wesley
Published: 03 Apr 1996

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Kellogg on Branding: The Marketing Faculty of theKellogg School of Management Kellogg on Branding: The Marketing Faculty of theKellogg School of Management by Alice M. Tybout

Kellogg on Branding: The Marketing Faculty of theKellogg School of Management

by Alice M. Tybout


ISBN 13: 9780471690160

Format: Illustrated (352 pages)
Publisher: Wiley
Published: 25 Oct 2005

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The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing by Tamara Monosoff

The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing

by Tamara Monosoff


ISBN 13: 9780071458993

Format: Paperback (256 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Sep 2005

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Customer-Centered Product Development: Creating Successful Products through Smart Requirements Management Customer-Centered Product Development: Creating Successful Products through Smart Requirements Management by Hooks

Customer-Centered Product Development: Creating Successful Products through Smart Requirements Management

by Hooks


ISBN 13: 9780814405680

Format: Hardcover (271 pages)
Publisher: Amacom
Published: 01 Oct 2000

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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton

If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton


ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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Retail Product Management: Buying and Merchandising Retail Product Management: Buying and Merchandising by Rosemary Varley

Retail Product Management: Buying and Merchandising

by Rosemary Varley


ISBN 13: 9780415327152

Format: Paperback (296 pages)
Publisher: Routledge
Published: 19 Dec 2005

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Setting the PACE in Product Development Setting the PACE in Product Development by Michael E. McGrath

Setting the PACE in Product Development

by Michael E. McGrath


ISBN 13: 9780750697897

Format: Paperback (200 pages)
Publisher: Routledge
Published: 31 Aug 1996

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Brand Success: How the World's Top 100 Brands Thrive and Survive Brand Success: How the World's Top 100 Brands Thrive and Survive by Matt Haig

Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig


ISBN 13: 9780749462871

Format: Paperback (304 pages)
Publisher: Kogan Page
Published: 03 May 2011
Other Format: Hardcover, Paperback

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig


ISBN 13: 9780749462994

Format: Paperback (272 pages)
Publisher: Kogan Page
Published: 03 May 2011

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