Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
ISBN 13: 9780749444334
Format: Paperback (272 pages) Publisher: Kogan page Published: 03 Aug 2005 Other Format: Hardcover
Save for later
Strategic Brand Management: A European Perspective
by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson
ISBN 13: 9780273706328
Format: Paperback (856 pages) Publisher: Financial Times/ Prentice Hall Published: 08 May 2008 Other Format: Hardcover, Paperback
Product Leadership: Creating and Launching Superior New Products
by Robert G. Cooper
ISBN 13: 9780738201566
Format: Paperback (336 pages) Publisher: Perseus Books Published: 29 Jul 1999
The Invisible Grail
by John Simmons
ISBN 13: 9781587991561
Format: Hardcover (240 pages) Publisher: Texere Publishing,US Published: 12 Apr 2003
Visualizing Project Management
by Kevin Forsberg, Hal Mooz, Howard Cotterman
ISBN 13: 9780471357605
Format: Hardcover (356 pages) Publisher: John Wiley & Sons Published: 03 May 2000 Other Format: Hardcover
Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability
by James Lenskold
ISBN 13: 9780071413633
Format: Illustrated (256 pages) Publisher: McGraw-Hill Education Published: 16 Aug 2003
Inside Information: Making Sense of Marketing Data
by David Smith,D. V. L. Smith,J. H. Fletcher
ISBN 13: 9780471495437
Format: Illustrated (276 pages) Publisher: John Wiley & Sons Published: 16 Jan 2001
Retail Product Management: Buying and Merchandising
by Rosemary Varley
ISBN 13: 9780415216067
Format: Paperback (272 pages) Publisher: Routledge Published: 08 Feb 2001
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
by Pamela N. Danziger
ISBN 13: 9780793193073
Format: Hardcover (320 pages) Publisher: Kaplan Business Published: 01 Jan 2005
Innovation Management and New Product Development
by Dr Paul Trott
ISBN 13: 9780273686439
Format: Paperback (558 pages) Publisher: Financial Times/ Prentice Hall Published: 13 Dec 2004 Other Format: Paperback
Experience Economy, The: Work Is Theatre & Every Business a Stage: Work Is Theatre and Every Business a Stage
by James H Gilmore, B. Joseph Pine Ii
ISBN 13: 9780875848198
Format: Hardcover (254 pages) Publisher: Harvard Business School Press Published: 01 May 1999
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
by Jean Noel Kapferer
ISBN 13: 9780749420697
Format: Paperback (443 pages) Publisher: Kogan Page Ltd Published: 21 Sep 1997 Other Format: Hardcover, Paperback