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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig


ISBN 13: 9780749444334

Format: Paperback (272 pages)
Publisher: Kogan page
Published: 03 Aug 2005

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Consumer Psychology for Marketing Consumer Psychology for Marketing by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith

Consumer Psychology for Marketing

by Stephen Brown,Gordon Foxall,Ronald E. Goldsmith


ISBN 13: 9781861523716

Format: Paperback (260 pages)
Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
Other Format: Paperback

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury,Stephen Fenichell

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury,Stephen Fenichell


ISBN 13: 9780142001905

Format: Paperback (240 pages)
Publisher: Penguin Putnam Inc
Published: 25 Feb 2003

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The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization by Tom Kelley,Jonathan Littman

The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley,Jonathan Littman


ISBN 13: 9780385512077

Format: Illustrated (288 pages)
Publisher: Currency
Published: 28 Nov 2008

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Successful Product Management (Sales & Marketing Series) Successful Product Management (Sales & Marketing Series) by Stephen Morse

Successful Product Management (Sales & Marketing Series)

by Stephen Morse


ISBN 13: 9780749427023

Format: Paperback (164 pages)
Publisher: Kogan Page
Published: 28 Jun 1998

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Winning at New Products: Accelerating the Process from Idea to Launch Winning at New Products: Accelerating the Process from Idea to Launch by Robert G. Cooper

Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper


ISBN 13: 9780201563818

Format: Paperback (384 pages)
Publisher: Perseus Books,U.S.
Published: Oct 1993
Other Format: Paperback

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith,Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit) by Chris Macrae

The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

by Chris Macrae


ISBN 13: 9780201877434

Format: Hardcover (413 pages)
Publisher: Addison Wesley
Published: 03 Apr 1996

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The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing by Tamara Monosoff

The Mom Inventors Handbook: How to Turn Your Great Idea Into the Next Big Thing

by Tamara Monosoff


ISBN 13: 9780071458993

Format: Paperback (256 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Sep 2005

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Branding cluster sheet: Philosophy of Branding: Great Philosophers Think Brands: 8 Branding cluster sheet: Philosophy of Branding: Great Philosophers Think Brands: 8 by Thom Braun

Branding cluster sheet: Philosophy of Branding: Great Philosophers Think Brands: 8

by Thom Braun


ISBN 13: 9780749441937

Format: Hardcover (176 pages)
Publisher: Kogan Page
Published: 26 Feb 2004

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Managing Innovation, Design and Creativity, 2nd Edition Managing Innovation, Design and Creativity, 2nd Edition by Bettina von Stamm

Managing Innovation, Design and Creativity, 2nd Edition

by Bettina von Stamm


ISBN 13: 9780470510667

Format: Illustrated (592 pages)
Publisher: Wiley
Published: 14 Mar 2008

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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton

If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton


ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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