The Product Managers Handbook, 3E

The Product Managers Handbook, 3E

by Linda Gorchels (Author)

Synopsis

With revised and updated techniques to achieve top performance in product management, The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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Quantity

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More Information

Format: Hardcover
Pages: 408
Edition: 3
Publisher: McGraw-Hill Education
Published: 01 Dec 2005

ISBN 10: 0071459383
ISBN 13: 9780071459389

Author Bio
Linda Gorchels is the managing director of executive marketing seminars in the executive education department of the University of Wisconsin-Madison School of Business. She is the author of a number of successful business books, including The Product Manager's Field Guide and The Manager's Guide to Distribution Channels. Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others.