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Strategic Brand Management: A European Perspective Strategic Brand Management: A European Perspective by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson


ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Paperback

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries,Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Al Ries,Laura Ries


ISBN 13: 9780060007737

Format: Illustrated (272 pages)
Publisher: HarperBus
Published: 20 Mar 2011
Other Format: Paperback

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Managing Business Relationships Managing Business Relationships by David Ford, Lars–Erik Gadde, Håkan Håkansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson

Managing Business Relationships

by David Ford, Lars–Erik Gadde, Håkan Håkansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson


ISBN 13: 9780471970750

Format: Paperback (304 pages)
Publisher: John Wiley & Sons
Published: 20 Feb 1998

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Marketing High Technology Marketing High Technology by William H. Davidow

Marketing High Technology

by William H. Davidow


ISBN 13: 9780029079904

Format: Hardcover (224 pages)
Publisher: Macmillan USA
Published: 02 Jun 1986

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2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by Denny Hatch,Don Jackson

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

by Denny Hatch,Don Jackson


ISBN 13: 9780844203492

Format: Paperback (368 pages)
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2000

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Radical Marketing Radical Marketing by Sam Hill,Glenn Rifkin

Radical Marketing

by Sam Hill,Glenn Rifkin


ISBN 13: 9780887309793

Format: Paperback (304 pages)
Publisher: HarperCollins
Published: 22 Jun 2000

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Viable Vision: Transforming Total Sales into Net Profits Viable Vision: Transforming Total Sales into Net Profits by Gerald Kendall

Viable Vision: Transforming Total Sales into Net Profits

by Gerald Kendall


ISBN 13: 9781932159387

Format: Paperback (176 pages)
Publisher: J Ross Publishing
Published: 10 Mar 2005

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International Marketing Strategy International Marketing Strategy by Isobel Doole, Robin Lowe

International Marketing Strategy

by Isobel Doole, Robin Lowe


ISBN 13: 9781844800254

Format: Paperback (416 pages)
Publisher: Thomson Learning
Published: 08 Apr 2004
Other Format: Paperback

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The Eleventh Commandment: Transforming to Own Customers The Eleventh Commandment: Transforming to "Own" Customers by Sandra Vandermerwe

The Eleventh Commandment: Transforming to "Own" Customers

by Sandra Vandermerwe


ISBN 13: 9780471958239

Format: Hardcover (262 pages)
Publisher: Wiley
Published: 05 Jun 1996

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New Product Blueprinting: The Handbook for B2B Organic Growth New Product Blueprinting: The Handbook for B2B Organic Growth by Dan Adams

New Product Blueprinting: The Handbook for B2B Organic Growth

by Dan Adams


ISBN 13: 9780980112344

Format: Hardcover (208 pages)
Publisher: Aim Pr
Published: 11 Jun 2008

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The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR by Al Ries,Laura Ries

The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries


ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004

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