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Showing 1 to 12 of 28 results
The Fall of Advertising and the Rise of PR The Fall of Advertising and the Rise of PR by Al Ries,Laura Ries

The Fall of Advertising and the Rise of PR

by Al Ries,Laura Ries


ISBN 13: 9780060081997

Format: Illustrated (320 pages)
Publisher: HarperBus
Published: 07 Oct 2004

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The Eleventh Commandment: Transforming to Own Customers The Eleventh Commandment: Transforming to "Own" Customers by Sandra Vandermerwe

The Eleventh Commandment: Transforming to "Own" Customers

by Sandra Vandermerwe


ISBN 13: 9780471958239

Format: Hardcover (262 pages)
Publisher: Wiley
Published: 05 Jun 1996

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End of Marketing as We Know it End of Marketing as We Know it by Sergio Zyman

End of Marketing as We Know it

by Sergio Zyman


ISBN 13: 9780887309830

Format: Abridged (274 pages)
Publisher: HarperBusiness
Published: 01 Nov 2000
Other Format: Hardcover

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International Marketing Strategy International Marketing Strategy by Isobel Doole, Robin Lowe

International Marketing Strategy

by Isobel Doole, Robin Lowe


ISBN 13: 9781844800254

Format: Paperback (416 pages)
Publisher: Thomson Learning
Published: 08 Apr 2004
Other Format: Paperback

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Radical Marketing Radical Marketing by Sam Hill,Glenn Rifkin

Radical Marketing

by Sam Hill,Glenn Rifkin


ISBN 13: 9780887309793

Format: Paperback (304 pages)
Publisher: HarperCollins
Published: 22 Jun 2000

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Managing Business Relationships Managing Business Relationships by David Ford, Lars–Erik Gadde, Håkan Håkansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson

Managing Business Relationships

by David Ford, Lars–Erik Gadde, Håkan Håkansson, Anders Lundgren, Ivan Snehota, Peter Turnbull, David Wilson


ISBN 13: 9780471970750

Format: Paperback (304 pages)
Publisher: John Wiley & Sons
Published: 20 Feb 1998

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Supply Chain Management: An Introduction to Logistics Supply Chain Management: An Introduction to Logistics by Donald Waters

Supply Chain Management: An Introduction to Logistics

by Donald Waters


ISBN 13: 9780230200524

Format: Paperback (540 pages)
Publisher: Red Globe Press
Published: 30 Dec 2008

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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations 50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations by Jean-Paul Treguer

50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations

by Jean-Paul Treguer


ISBN 13: 9780333984123

Format: Hardcover (194 pages)
Publisher: Palgrave Macmillan
Published: 18 Apr 2002

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Strategic Brand Management: A European Perspective Strategic Brand Management: A European Perspective by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson


ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover, Paperback

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries,Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

by Al Ries,Laura Ries


ISBN 13: 9780060007737

Format: Illustrated (272 pages)
Publisher: HarperBus
Published: 20 Mar 2011
Other Format: Hardcover, Paperback

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Integrated Account Management Integrated Account Management by Mark A. Peck

Integrated Account Management

by Mark A. Peck


ISBN 13: 9780814403334

Format: Hardcover (336 pages)
Publisher: Amacom
Published: 30 Mar 1997

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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition by Robert Bly

Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition

by Robert Bly


ISBN 13: 9780844232430

Format: Hardcover (416 pages)
Publisher: McGraw-Hill Education
Published: 01 Jan 2000

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