Database Marketing
by Robert Shaw, Merlin Stone
ISBN 13: 9780704506398
Format: Paperback (200 pages) Publisher: Gower Publishing Ltd Published: 21 Dec 1989
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Data Mining Techniques: for Marketing, Sales and Customer Relationship Management
by Michael J. Berry, Gordon S. Linoff
ISBN 13: 9780471470649
Format: Paperback (672 pages) Publisher: John Wiley & Sons Published: 08 Apr 2004 Other Format: Paperback
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Principles of Direct and Database Marketing
by Alan Tapp
ISBN 13: 9780273713029
Format: Paperback (536 pages) Publisher: Financial Times/ Prentice Hall Published: 02 Dec 2008 Other Format: Hardcover, Paperback
Direct and Database Marketing: Targeting Interaction Control and Continuity
by Graeme McCorkell
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997
Hands-on SQL: The Language, Querying, Reporting and the Marketplace (with CD-ROM): The Language, Querying, Reporting and the Marketplace (Bk/CD-ROM)
by Robert Groth
ISBN 13: 9780134861432
Format: Paperback (550 pages) Publisher: Prentice Hall Published: 06 Aug 1996
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
by Merlin STONE,Alison BOND,Bryan FOSS
ISBN 13: 9780749442927
Format: Illustrated (304 pages) Publisher: Kogan Page Published: 10 Jan 2004
All Consumers are Not Created Equal: Differential Marketing Strategy for Brand Growth and Profits
by Garth Hallberg
ISBN 13: 9780471120049
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 25 Jan 1996 Other Format: Hardcover
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (CONSUMER APPL & HARDWARE - OMG)
by Paul Greenberg
ISBN 13: 9780071590457
Format: Hardcover (688 pages) Publisher: McGraw Hill Published: 16 Oct 2009
ISBN 13: 9780273646815
Format: Paperback (456 pages) Publisher: Financial Times/ Prentice Hall Published: 22 Jan 2001 Other Format: Hardcover, Paperback
Software Release Methodology
by Michael E. Bays
ISBN 13: 9780136365648
Format: Paperback (256 pages) Publisher: Prentice Hall Published: 23 Jun 1999
Direct and Database Marketing
ISBN 13: 9780749419523
Format: Hardcover (315 pages) Publisher: Kogan Page Ltd Published: 19 Apr 1997 Other Format: Paperback