by Bob Stone (Author)
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.
Format: Hardcover
Pages: 672
Edition: 5th Revised edition
Publisher: McGraw-Hill Contemporary
Published: 01 Jan 2001
ISBN 10: 0844235105
ISBN 13: 9780844235103
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