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Research Methods for Business Students

by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

ISBN 13: 9780273620174

Format: Paperback (448 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Oct 1996
Other Format: Paperback

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Research for Marketing

by Michael J. Baker

ISBN 13: 9780333470213

Format: Paperback (346 pages)
Publisher: Palgrave Macmillan
Published: 20 Mar 1991

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Consumer Behaviour

by James F. Engel, Roger D. Blackwell, Paul W. Miniard

ISBN 13: 9780030211089

Format: Hardcover (570 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 05 Aug 2000
Other Format: Hardcover

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman

ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002

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Marketing Research: An Applied Approach

by Naresh Malhotra,David F. Birks

ISBN 13: 9780273706892

Format: Paperback (864 pages)
Publisher: Financial Times/ Prentice Hall
Published: 28 Dec 2006
Other Format: Paperback

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Marketing Research: European Edition: An Applied Orientation (Prentice Hall international editions)

by Naresh Malhotra, David Birks

ISBN 13: 9780139229640

Format: Paperback (752 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Jan 2000
Other Format: Paperback

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Married to the Brand: Why Consumers Bond with Some Brands for Life

by William J. McEwen

ISBN 13: 9781595620057

Format: Illustrated (144 pages)
Publisher: Gallup Press
Published: 27 Jan 2006
Other Format: Paperback

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Consumer Behaviour

by John C. Mowen, Michael Minor, Michael J. Minor

ISBN 13: 9780137371150

Format: Hardcover (696 pages)
Publisher: Pearson US Imports & PHIPEs
Published: 24 Jul 1997
Other Format: Paperback

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Marketing Research

by Peter M. Chisnall

ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover, Paperback

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Applied Marketing Research

by Luiz Moutinho

ISBN 13: 9780201565041

Format: Hardcover (326 pages)
Publisher: Addison Wesley
Published: 11 Jul 1992

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer

ISBN 13: 9780029170458

Format: Hardcover (341 pages)
Publisher: Simon & Schuster
Published: 01 May 1994

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Business Research Methods

by Alan Bryman,Emma Bell

ISBN 13: 9780199259380

Format: Paperback (624 pages)
Publisher: Oxford University Press
Published: 04 Dec 2006
Other Format: Paperback

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