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Marketing Research: An Applied Approach

by Naresh Malhotra,David F. Birks

ISBN 13: 9780273706892

Format: Paperback (864 pages)
Publisher: Financial Times/ Prentice Hall
Published: 28 Dec 2006
Other Format: Paperback

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Research Methods for Business Students

by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill

ISBN 13: 9780273620174

Format: Paperback (448 pages)
Publisher: Financial Times/ Prentice Hall
Published: 30 Oct 1996
Other Format: Paperback

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Research for Marketing

by Michael J. Baker

ISBN 13: 9780333470213

Format: Paperback (346 pages)
Publisher: Palgrave Macmillan
Published: 20 Mar 1991

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Consumer Behaviour

by James F. Engel, Roger D. Blackwell, Paul W. Miniard

ISBN 13: 9780030211089

Format: Hardcover (570 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 05 Aug 2000
Other Format: Hardcover

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Marketing Research

by Peter M. Chisnall

ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover, Paperback

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Applied Marketing Research

by Luiz Moutinho

ISBN 13: 9780201565041

Format: Hardcover (326 pages)
Publisher: Addison Wesley
Published: 11 Jul 1992

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer

ISBN 13: 9780029170458

Format: Hardcover (341 pages)
Publisher: Simon & Schuster
Published: 01 May 1994

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The Future of Competition: Co-Creating Unique Value with Customers

by C. K. Prahalad,Venkat Ramaswamy

ISBN 13: 9781578519538

Format: Illustrated (272 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2004

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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women

by Fara Warner

ISBN 13: 9780131855199

Format: Hardcover (240 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 Sep 2005

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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750606608

Format: Paperback (282 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992

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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

by Martin LINDSTROM, Patricia SEYBOLD

ISBN 13: 9780749442842

Format: Illustrated (352 pages)
Publisher: Kogan Page
Published: 10 Jan 2004

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Consumer Psychology for Marketing

by Gordon R. Foxall, Ronald E. Goldsmith

ISBN 13: 9780415046749

Format: Paperback (244 pages)
Publisher: Cengage Learning EMEA
Published: 01 Mar 1994
Other Format: Paperback

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