Research for Marketing

by Michael J . Baker (Author)

• Used

  Paperback
  1991

  $6.53

  Research for Marketing differs from most books on marketing research in that it has been written with the needs of the user in mind rather than as an exposition of techniques for potential practitioners. While methodology and techniques are discussed, the treatment is non-technical and designed to introduce the newcomer (student or manager) to the contribution which research can make to problem solving and decision making and as an input to increased competitiveness.