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Consumer Psychology for Marketing

Consumer Psychology for Marketing

by StephenBrown (Author), Gordon Foxall (Author), RonaldE.Goldsmith (Author)

  • New

    Paperback 1998

    $70.64
Synopsis

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

$70.64

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20+ in stock

More Information

Format: Paperback
 Pages: 260
 Edition: 2
 Publisher: Cengage Learning EMEA
Published: 25 Jun 1998
ISBN 10: 1861523718
ISBN 13: 9781861523716

Media Reviews
Tables Figures Preface 1. Consumer-Oriented Marketing 2. Consumer Choice 3. Perceptual Processes 4. Cognitive and Behavioural Learning 5. Attitudes, Intentions and Behaviour 6. Motivation and Lifestyle 7. Personality and Cognitive Style 8. Consumers in Context 9. Consumers in Society
Author Bio
Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Florida State University, College of Business