by Adrian Thornhill (Author), Adrian Thornhill (Author), Mark N.K. Saunders (Author), Philip Lewis (Author)
This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students.
Format: Paperback
Pages: 528
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 12 Nov 2002
ISBN 10: 0273658042
ISBN 13: 9780273658047