Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780006388920
Format: Paperback (288 pages) Publisher: HarperCollins Business Published: 15 Feb 1999 Other Format: Hardcover
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Marketing Management: Analysis, Planning and Control
by Philip Kotler
ISBN 13: 9780132613637
Format: Paperback (832 pages) Publisher: Pearson Education (US) Published: 01 Aug 1996 Other Format: Hardcover, Paperback
Strategic Brand Management: Building, Measuring, and Managing Brand Equality
by Kevin Keller
ISBN 13: 9780131888593
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 13 Jun 2007 Other Format: Hardcover, Paperback
Services Marketing (McGraw-Hill International Editions Series)
by Valarie A. Zeithaml, Mary Jo Bitner
ISBN 13: 9780071169943
Format: Paperback (656 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: 01 Jan 2000 Other Format: Hardcover, Paperback
Principles of Retail Management
by Rosemary Varley,Dr Mohammed Rafiq
ISBN 13: 9780333792971
Format: Paperback (352 pages) Publisher: Palgrave Macmillan Published: 27 Nov 2003
Marketing Management
by Russell S. Winer
ISBN 13: 9780321014214
Format: Paperback (576 pages) Publisher: Pearson Published: 05 Aug 1999
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
ISBN 13: 9781900961585
Format: Paperback (160 pages) Publisher: Capstone Published: 01 Jan 1998 Other Format: Hardcover, Illustrated
Scoring Points: How Tesco Continues to Win Customer Loyalty
by Terry Hunt
ISBN 13: 9780749435783
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Oct 2003
Marketing Management & Strategy
by Mr Peter Doyle
ISBN 13: 9780132622394
Format: Paperback (488 pages) Publisher: Financial Times/ Prentice Hall Published: 10 Nov 1997 Other Format: Paperback
Marketing with E-mail: A Spam-free Guide to Increasing Sales, Building Loyalty and Increasing Awareness
by Shannon Kinnard
ISBN 13: 9781885068682
Format: Paperback (310 pages) Publisher: Maximum Press Published: 01 Jan 2002
Strategic Market Management
by David A. Aaker
ISBN 13: 9780471305880
Format: Paperback (416 pages) Publisher: John Wiley & Sons Published: 02 Nov 1993 Other Format: Paperback
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
by Patrick Ellis
ISBN 13: 9780722527184
Format: Paperback (496 pages) Publisher: Thorsons Published: 24 Sep 1992 Other Format: Paperback