Strategic Brand Management: Building, Measuring, and Managing Brand Equality
by Kevin Keller
ISBN 13: 9780131888593
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 13 Jun 2007 Other Format: Hardcover, Paperback
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MARKETING FOR SUCCESS (Better Management Skills S.)
by Tony Fletcher,Neil Russell Jones
ISBN 13: 9780749412548
Format: Paperback (112 pages) Publisher: Kogan Page Published: 30 Jun 1994
Marketing Management & Strategy
by Mr Peter Doyle
ISBN 13: 9780132622394
Format: Paperback (488 pages) Publisher: Financial Times/ Prentice Hall Published: 10 Nov 1997 Other Format: Paperback
Product Plus: Product + Service Equals Competitive Advantage
by Christopher H. Lovelock
ISBN 13: 9780070387980
Format: Hardcover (224 pages) Publisher: McGraw-Hill Inc.,US Published: Sep 1993
Marketing Strategy: Relationships, Offerings, Resource Allocation and Timing
by Devantham Sudharshan
ISBN 13: 9780024182647
Format: Paperback (500 pages) Publisher: Prentice Hall Published: 08 Feb 1995
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
by R.M.S. Wilson,Colin Gilligan,David J. Pearson
ISBN 13: 9780750603294
Format: Paperback (720 pages) Publisher: Butterworth-Heinemann Ltd Published: 10 Feb 1992 Other Format: Illustrated, Paperback
Marketing Driven Strategy: Process for Creating Value
by George S. Day
ISBN 13: 9780029072110
Format: Hardcover (405 pages) Publisher: The Free Press Published: 01 Sep 1990 Other Format: Hardcover
E-Marketing Strategy
by Ian Chaston
ISBN 13: 9780077097530
Format: Paperback (328 pages) Publisher: McGraw-Hill Higher Education Published: 01 Sep 2000
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
by Paul Fifield
ISBN 13: 9780750632843
Format: Paperback (352 pages) Publisher: Butterworth-Heinemann Published: 16 Jul 1998 Other Format: Hardcover, Paperback
Business Marketing Management: A Strategic View of Industrial and Organizational Markets (The Dryden Press series in marketing)
by Michael D. Hutt, Thomas W. Speh
ISBN 13: 9780030206337
Format: Hardcover (750 pages) Publisher: South-Western Published: 03 Sep 1997 Other Format: Hardcover, Paperback
Essential Managers: Marketing Effectively
by Moi Ali,Adele Hayward
ISBN 13: 9780751312133
Format: Paperback (72 pages) Publisher: DK Published: 05 Apr 2001
Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing)
by Philip Kotler
ISBN 13: 9780137228515
Format: Hardcover (816 pages) Publisher: Prentice Hall Published: 22 Oct 1993 Other Format: Paperback