Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780006388920
Format: Paperback (288 pages) Publisher: HarperCollins Business Published: 15 Feb 1999 Other Format: Hardcover
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Marketing Management: Analysis, Planning and Control
by Philip Kotler
ISBN 13: 9780132613637
Format: Paperback (832 pages) Publisher: Pearson Education (US) Published: 01 Aug 1996 Other Format: Paperback
Power of Industrial Brands: An Effective Route to Competitive Advantage (McGraw-Hill Marketing for Professionals)
by Paul N. Hague, Peter Jackson
ISBN 13: 9780077078393
Format: Paperback (178 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Sep 1994
Competitive Marketing: A Strategic Approach
by John O'Shaughnessy
ISBN 13: 9780415093170
Format: Paperback (572 pages) Publisher: Cengage Learning EMEA Published: 14 Sep 1995 Other Format: Paperback
Strategic Marketing for Non-Profit Organizations
by Philip T. Kotler,Alan Andreasen
ISBN 13: 9780132325479
Format: Hardcover (528 pages) Publisher: Pearson Published: 27 Nov 1995
Professional Services Marketing (Professional Development S.)
by Neil Morgan
ISBN 13: 9780750600903
Format: Paperback (250 pages) Publisher: Butterworth-Heinemann Ltd Published: 22 Jul 1991
Quality: Total Customer Service ("Sunday Times" Business Skills S.)
by Lynda King Taylor
ISBN 13: 9780712656672
Format: Paperback (320 pages) Publisher: Random House Business Books Published: 07 Oct 1993 Other Format: Hardcover, Paperback
Principles of Retail Management
by Rosemary Varley,Dr Mohammed Rafiq
ISBN 13: 9780333792971
Format: Paperback (352 pages) Publisher: Palgrave Macmillan Published: 27 Nov 2003
Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing (Quality in Action)
by Angus Jenkinson
ISBN 13: 9780077079505
Format: Hardcover (384 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Aug 1995
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
ISBN 13: 9781900961585
Format: Paperback (160 pages) Publisher: Capstone Published: 01 Jan 1998 Other Format: Hardcover, Illustrated
Scoring Points: How Tesco Continues to Win Customer Loyalty
by Terry Hunt
ISBN 13: 9780749435783
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Oct 2003
The CIM Handbook of Selling and Sales Strategy (Marketing Series: Practitioner)
by David Jobber
ISBN 13: 9780750631167
Format: Paperback (352 pages) Publisher: Butterworth-Heinemann Ltd Published: 08 Oct 1997