by Jean-PierreJeannet (Author), HubertD.Hennessey (Author)
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.
Format: Hardcover
Pages: 924
Edition: 3rd Revised edition
Publisher: Houghton Mifflin (Academic)
Published: 31 Jan 1995
ISBN 10: 0395710456
ISBN 13: 9780395710456