Research Methods for Business Students
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
ISBN 13: 9780273620174
Format: Paperback (448 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Oct 1996 Other Format: Paperback
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Creating Ever-cool: A Marketer's Guide to a Kid's Heart
by Gene Del Vecchio
ISBN 13: 9781565542563
Format: Illustrated (256 pages) Publisher: Pelican Publishing Co Published: 01 Dec 1997
The Truth About What Customers Really Want: Move Them to Buy...Buy More...and Keep on Buying
by Michael R. Solomon
ISBN 13: 9780273726975
Format: Paperback (224 pages) Publisher: Prentice Hall Published: 04 Jun 2009
The Fake Factor: Why we love brands but buy fakes
by Sarah McCartney
ISBN 13: 9781904879428
Format: Paperback (224 pages) Publisher: Cyan Books and Marshall Cavendish Published: 08 Dec 2005
Why We Buy: The Science of Shopping
by Paco Underhill
ISBN 13: 9780684849140
Format: Paperback (256 pages) Publisher: Touchstone Published: 16 Feb 2004 Other Format: Hardcover, Paperback
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback
Smart Things to Know About Brands (Smart Things to Know About (Stay Smart!) Series)
by John L. Mariotti
ISBN 13: 9781841120393
Format: Paperback (256 pages) Publisher: Capstone Published: 01 Oct 1999
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
by Pamela N. Danziger
ISBN 13: 9780793193073
Format: Hardcover (320 pages) Publisher: Kaplan Business Published: 01 Jan 2005
Service Management and Operations
by Barry Render, Roberta S. Russell, Cengiz Haksever, Robert G. Murdick
ISBN 13: 9780130813381
Format: Paperback (608 pages) Publisher: Prentice Hall Published: 16 Nov 1999
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Strategic Advertising Management
by Richard Elliott, Larry Percy
ISBN 13: 9780199274895
Format: Paperback (364 pages) Publisher: OUP Oxford Published: 26 May 2005
Commonsense Direct Marketing (Professional Paperbacks)
by Drayton Bird
ISBN 13: 9780749425845
Format: Paperback (356 pages) Publisher: Kogan Page Ltd Published: 28 Apr 1998 Other Format: Hardcover, Illustrated, Paperback