Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe,Sergio Zyman
ISBN 13: 9781581150780
Format: Hardcover (319 pages) Publisher: Allworth Press,U.S. Published: 30 Sep 2002 Other Format: Paperback
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Goodthinking - A Guide to Qualitative Research [ Good Thinking ]
by Wendy Gordon
ISBN 13: 9781841160306
Format: Paperback (336 pages) Publisher: NTC Publications Published: Jul 1999
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
Essentials of Marketing Research
by Tony Proctor
ISBN 13: 9780273625315
Format: Paperback (384 pages) Publisher: Financial Times/ Prentice Hall Published: 17 Apr 1997 Other Format: Paperback
Bottlemania: How Water Went on Sale and Why We Bought it
by Elizabeth Royte
ISBN 13: 9781596913714
Format: Hardcover (256 pages) Publisher: Bloomsbury Publishing Plc Published: 04 Aug 2008
The Fake Factor: Why we love brands but buy fakes
by Sarah McCartney
ISBN 13: 9781904879428
Format: Paperback (224 pages) Publisher: Cyan Books and Marshall Cavendish Published: 08 Dec 2005
Consumer Behaviour: A European Perspective
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard,Margaret K. Hogg
ISBN 13: 9780273687528
Format: Paperback (728 pages) Publisher: Financial Times/ Prentice Hall Published: 23 Mar 2006 Other Format: Paperback
Qualitative Market Research: A Practitioner's and Buyer's Guide
by Wendy Gordon,Roy Langmaid
ISBN 13: 9780566051159
Format: Hardcover (288 pages) Publisher: Routledge Published: 20 Dec 1999
Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
ISBN 13: 9781595620057
Format: Illustrated (144 pages) Publisher: Gallup Press Published: 27 Jan 2006
Consumer Behaviour
by John C. Mowen, Michael Minor, Michael J. Minor
ISBN 13: 9780137371150
Format: Hardcover (696 pages) Publisher: Pearson US Imports & PHIPEs Published: 24 Jul 1997
Consumer Behaviour, 2nd Ed.
by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard
ISBN 13: 9780273651826
Format: Paperback (656 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2001 Other Format: Paperback
Marketing Research: An Applied Approach
by T.C. Kinnear, James R. Taylor
ISBN 13: 9780071009935
Format: Paperback (832 pages) Publisher: McGraw-Hill Education Published: Oct 1991