by Dan Hill (Author)
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. But many companies have not yet accepted that fact, much less acted on it. Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
Format: Hardcover
Pages: 368
Edition: Revised Edition
Publisher: Kogan Page
Published: 03 Nov 2008
ISBN 10: 0749453990
ISBN 13: 9780749453992
Book Overview: 'Dan Hill's book is a revelation' Philip Kotler 'Get ready for a wild ride' Seth Godin '80% of decisions are made emotionally...Emotionomics gives you a head start' Kevin Roberts, CEO, Saatchi & Saatchi A ground-breaking guide to measuring and managing emotions for business success Foreword from Sam Simon, co-creator of The Simpsons Illustrated throughout