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Marketing Strategy and Competitive Positioning Marketing Strategy and Competitive Positioning by Prof Graham Hooley, Prof John Saunders, Nigel Piercy

Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Prof John Saunders, Nigel Piercy


ISBN 13: 9780273655169

Format: Paperback (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
Other Format: Paperback

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Selling to Win: Tested Techniques for Closing the Sale Selling to Win: Tested Techniques for Closing the Sale by Richard Denny

Selling to Win: Tested Techniques for Closing the Sale

by Richard Denny


ISBN 13: 9781850916260

Format: Hardcover (180 pages)
Publisher: Kogan Page Ltd
Published: 20 Jul 1988
Other Format: Paperback

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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content Content Critical: Gaining Competitive Advantage Through High-Quality Web Content by Gerry McGovern, Rob Norton

Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton


ISBN 13: 9780273656043

Format: Paperback (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 15 Oct 2001

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Quality Customer Service for Front Line Staff (Better Management Skills) Quality Customer Service for Front Line Staff (Better Management Skills) by William B. Martin

Quality Customer Service for Front Line Staff (Better Management Skills)

by William B. Martin


ISBN 13: 9780749412470

Format: Paperback (96 pages)
Publisher: Kogan Page Ltd
Published: 30 Mar 1994

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Marketing Research Marketing Research by Peter M. Chisnall

Marketing Research

by Peter M. Chisnall


ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover, Paperback

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Strategic Marketing for Non-Profit Organizations Strategic Marketing for Non-Profit Organizations by Philip T. Kotler,Alan Andreasen

Strategic Marketing for Non-Profit Organizations

by Philip T. Kotler,Alan Andreasen


ISBN 13: 9780132325479

Format: Hardcover (528 pages)
Publisher: Pearson
Published: 27 Nov 1995

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Delivering Quality Service: Balancing Customer Perceptions and Expectations Delivering Quality Service: Balancing Customer Perceptions and Expectations by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry

Delivering Quality Service: Balancing Customer Perceptions and Expectations

by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry


ISBN 13: 9780029357019

Format: Hardcover (226 pages)
Publisher: The Free Press
Published: 19 Mar 1990

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Best Practices: Building Your Business with Arthur Andersen's Global Best Practices Best Practices: Building Your Business with Arthur Andersen's Global Best Practices by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman

Best Practices: Building Your Business with Arthur Andersen's Global Best Practices

by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman


ISBN 13: 9780684834535

Format: Hardcover (240 pages)
Publisher: Simon & Schuster Ltd
Published: 04 May 1998
Other Format: Paperback

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Fundamentals and Practice of Marketing (Chartered Institute of Marketing) Fundamentals and Practice of Marketing (Chartered Institute of Marketing) by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay

Fundamentals and Practice of Marketing (Chartered Institute of Marketing)

by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay


ISBN 13: 9780750654494

Format: Paperback (392 pages)
Publisher: A Butterworth-Heinemann Title
Published: 06 Aug 2002
Other Format: Paperback

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Delivering Knock Your Socks Off Service Delivering Knock Your Socks Off Service by Kristin J. Anderson, Ron Zemke

Delivering Knock Your Socks Off Service

by Kristin J. Anderson, Ron Zemke


ISBN 13: 9780814477779

Format: Paperback (130 pages)
Publisher: Pfeiffer Wiley
Published: 28 Oct 1991
Other Format: Paperback

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Scoring Points: How Tesco Continues to Win Customer Loyalty Scoring Points: How Tesco Continues to Win Customer Loyalty by Terry Hunt

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt


ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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