Marketing Strategy and Competitive Positioning, 2nd Ed.

Marketing Strategy and Competitive Positioning, 2nd Ed.

by Saunders (Author), Hooley (Author), Saunders (Author)

Synopsis

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).

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Quantity

2 in stock

More Information

Format: Paperback
Pages: 496
Edition: 2
Publisher: Prentice Hall
Published: 05 Mar 1998

ISBN 10: 0133712532
ISBN 13: 9780133712537