Marketing Management: Analysis, Planning and Control
by Philip Kotler
ISBN 13: 9780132613637
Format: Paperback (832 pages) Publisher: Pearson Education (US) Published: 01 Aug 1996 Other Format: Paperback
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PRODUCT MANAGERS HANDBOOK: The Complete Product Management Resource (NTC Business Books)
by GORCHELS
ISBN 13: 9780844236698
Format: Hardcover (240 pages) Publisher: McGraw-Hill Education Published: 16 Nov 1996 Other Format: Hardcover
Value-added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals)
by Torsten H. Nilson
ISBN 13: 9780077076559
Format: Hardcover (208 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1992
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI (BUSINESS BOOKS)
by Brian Carroll
ISBN 13: 9780071458979
Format: Illustrated (224 pages) Publisher: McGraw Hill Published: 16 Jul 2006
Strategic Marketing Management 6th Ed.
by David A. Aaker
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
by Frederick Newell
ISBN 13: 9780071357753
Format: Hardcover (288 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 2000
Pricing for Results
by J. Winkler
ISBN 13: 9780434922680
Format: Hardcover (288 pages) Publisher: Butterworth-Heinemann Ltd Published: 10 Dec 1984 Other Format: Paperback
The Business and Marketing Environment
by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley
ISBN 13: 9780077094942
Format: Paperback (340 pages) Publisher: McGraw-Hill Publishing Co. Published: Apr 1999 Other Format: Hardcover, Paperback
The Marketing Book
by Michael Baker
ISBN 13: 9780750655361
Format: Paperback (834 pages) Publisher: Butterworth-Heinemann Published: 21 Nov 2002 Other Format: Hardcover, Paperback
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
by Martin Christopher, Adrian Payne
ISBN 13: 9780750620208
Format: Hardcover (304 pages) Publisher: Butterworth-Heinemann Ltd Published: 04 Sep 1995
Assael Marketing:Principles & Strategy
by Henry Assael
ISBN 13: 9780030166228
Format: Hardcover (739 pages) Publisher: Thomson Learning Published: 21 Mar 1990
Instant Advertising (Instant Success Series)
by Bradley Sugars
ISBN 13: 9780071466608
Format: Paperback (288 pages) Publisher: McGraw-Hill Education Published: 09 Jan 2006