The Product Manager's Handbook

by Linda Gorchels (Author)

• Used

  Hardcover
  2000

  $3.31

  With revised and updated techniques to achieve top performance in product management, The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

• Used

  Hardcover
  1996

  $3.31

  This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product management tool and the future of this field.