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How Advertising Works: A review of current thinking How Advertising Works: A review of current thinking by Colin McDonald

How Advertising Works: A review of current thinking

by Colin McDonald


ISBN 13: 9781870562423

Format: Hardcover (160 pages)
Publisher: NTC Publications
Published: 01 Aug 1992

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Marketing Management and Strategy Marketing Management and Strategy by Mr Peter Doyle

Marketing Management and Strategy

by Mr Peter Doyle


ISBN 13: 9780273651505

Format: Paperback (464 pages)
Publisher: Financial Times/ Prentice Hall
Published: 16 Nov 2001
Other Format: Paperback

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Marketing Decisions for New and Mature Products: Planning, Development and Control Marketing Decisions for New and Mature Products: Planning, Development and Control by Robert A. Hisrich, Michael P. Peters

Marketing Decisions for New and Mature Products: Planning, Development and Control

by Robert A. Hisrich, Michael P. Peters


ISBN 13: 9780675206471

Format: Hardcover (531 pages)
Publisher: Merrill
Published: 06 Mar 1991

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Principles of Marketing Principles of Marketing by Dr Frances Brassington,Dr Stephen Pettitt

Principles of Marketing

by Dr Frances Brassington,Dr Stephen Pettitt


ISBN 13: 9780273657910

Format: Paperback (1164 pages)
Publisher: Financial Times/ Prentice Hall
Published: 03 Dec 2002
Other Format: Hardcover, Paperback

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How to Win Customers: Using Customer Service for a Competitive Edge How to Win Customers: Using Customer Service for a Competitive Edge by Jacques Horovitz

How to Win Customers: Using Customer Service for a Competitive Edge

by Jacques Horovitz


ISBN 13: 9780273032885

Format: Paperback (144 pages)
Publisher: Financial Times Prentice Hall
Published: 29 May 1990

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How to Succeed in Selling (A Cedar Book) How to Succeed in Selling (A Cedar Book) by Alfred Tack

How to Succeed in Selling (A Cedar Book)

by Alfred Tack


ISBN 13: 9780434111251

Format: Hardcover (105 pages)
Publisher: Hutchinson
Published: 15 Dec 1986
Other Format: Hardcover

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Internet Marketing: Strategy, Implementation and Practice Internet Marketing: Strategy, Implementation and Practice by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick

Internet Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Richard Mayer, Mr Kevin Johnston, Fiona Ellis-Chadwick


ISBN 13: 9780273643098

Format: Paperback (528 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Apr 2000
Other Format: Paperback

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Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide by Jonathan Gabay

Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide

by Jonathan Gabay


ISBN 13: 9780750683203

Format: Paperback (712 pages)
Publisher: Routledge
Published: 22 Aug 2006

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Cold Calling Techniques (That Really Work!) Cold Calling Techniques (That Really Work!) by Stephan Schiffman

Cold Calling Techniques (That Really Work!)

by Stephan Schiffman


ISBN 13: 9781558508606

Format: Paperback (145 pages)
Publisher: Adams Media Corporation
Published: Dec 1990
Other Format: Hardcover, Paperback

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Construction Marketing: A Professional Approach Construction Marketing: A Professional Approach by Paul Pearce

Construction Marketing: A Professional Approach

by Paul Pearce


ISBN 13: 9780727716521

Format: Hardcover (138 pages)
Publisher: Thomas Telford Ltd
Published: 07 Feb 1994

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Consumer Behaviour (Marketing Series: Student) Consumer Behaviour (Marketing Series: Student) by Chris Rice

Consumer Behaviour (Marketing Series: Student)

by Chris Rice


ISBN 13: 9780750605496

Format: Paperback (420 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Aug 1993

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Services Marketing Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

Services Marketing

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler


ISBN 13: 9780071244961

Format: Paperback (624 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 Jul 2005
Other Format: Paperback

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