Principles of Marketing

by Dr Frances Brassington (Author), Dr Stephen Pettitt (Author)

• Used

  Paperback
  1997

  $3.16

  This is an introduction to marketing, outlining the marketing philosophy and customer orientation before embarking on an in-depth explanation of the main aspects of marketing. The book ends with sections on marketing management and marketing implementation. from throughout the EU and Eastern Europe and is designed to appeal to the readership in these markets. The text has been developed with the student in mind and features a four-colour presentation throughout, allied to chapter objectives, chapter summaries, vignettes, person profiles and end of chapter exercises.

• Used

  Paperback
  2002

  $3.16

  The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.

• Used

  Hardcover
  2000

  $7.49

  The is the third edition of this well respected and widely adopted Principles of Marketing. It has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, this text emphasises implementation and application through highlighted examples, vignettes and case studies based on a wide variety of national and international organisations and brands.