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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

by Leland Harden,Bob Heyman

ISBN 13: 9780814410721

Format: Illustrated (256 pages)
Publisher: Amacom
Published: 01 Jan 2009

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Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos

ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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Marketing in the Groundswell

by Charlene Li, Josh Bernoff

ISBN 13: 9781422129807

Format: Hardcover (131 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2009

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Marketing: A Behavioural Analysis

by Peter M. Chisnall

ISBN 13: 9780070841505

Format: Paperback (326 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 May 1985

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Borderless World

by Ohmae Kenichi

ISBN 13: 9780006376651

Format: Paperback (288 pages)
Publisher: HarperCollins Publishers Ltd
Published: 09 Aug 2002
Other Format: Hardcover

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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

by Colin Gilligan, R.M.S. Wilson

ISBN 13: 9780750622448

Format: Paperback (700 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 Oct 1997
Other Format: Illustrated, Paperback

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Gonzo Marketing: Winning Through Worst Practices

by Christopher Locke

ISBN 13: 9781841121666

Format: Hardcover (252 pages)
Publisher: Capstone
Published: 30 Oct 2001

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Customer Service: How to Achieve Total Customer Satisfaction

by Malcolm Peel

ISBN 13: 9781850913047

Format: Hardcover (198 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1987
Other Format: Paperback

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Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)

by Paul Fifield

ISBN 13: 9780750632843

Format: Paperback (352 pages)
Publisher: Butterworth-Heinemann
Published: 16 Jul 1998
Other Format: Hardcover, Paperback

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Marketing Communications: Principles and Practice

by Philip Kitchen

ISBN 13: 9781861521965

Format: Paperback (512 pages)
Publisher: Cengage Learning EMEA
Published: 19 Nov 1998

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Kotler On Marketing

by Philip Kotler

ISBN 13: 9780684860473

Format: Paperback (272 pages)
Publisher: Simon & Schuster UK
Published: 20 Aug 2001
Other Format: Hardcover

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Management of Service Operations (Book & CD Rom Pack)

by Nevan Wright

ISBN 13: 9780304705283

Format: Paperback (256 pages)
Publisher: Thomson Learning
Published: 22 Jul 1999

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