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Gonzo Marketing: Winning Through Worst Practices

Gonzo Marketing: Winning Through Worst Practices

by Christopher Locke (Author)

  • Used

    Hardcover 2001

    $3.25
Synopsis

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.

$3.25

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More Information

Format: Hardcover
 Pages: 252
 Publisher: Capstone
Published: 30 Oct 2001
ISBN 10: 1841121665
ISBN 13: 9781841121666

Media Reviews
Book of the Week ... ...Lockes argument cannot be dismissed lightly... (Sunday Times 30 December 2001) ..the average Cre@teOnline reader will enjoy Gonzo Marketing.. (Cre@teOnline Magzine January 2002) ..Gonzo Marketing is a breath of fresh air.. (Marketing, 24 January 2002) ..entertaining style. It is certainly a great read.. (Marketing Business, February 2002
Author Bio
CHRIS LOCKE is co-author of The Cluetrain Manifesto, president of Entropy Web Consulting, and editor/publisher of the widely acclaimed and justly infamous webzine, Entropy gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's Fifth Generation artificial intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the top 50 business thinkers in the world, he has written for a wide variety of business and technology publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.