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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

by Leland Harden,Bob Heyman

ISBN 13: 9780814410721

Format: Illustrated (256 pages)
Publisher: Amacom
Published: 01 Jan 2009

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Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos

ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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Marketing in the Groundswell

by Charlene Li, Josh Bernoff

ISBN 13: 9781422129807

Format: Hardcover (131 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2009

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Marketing: A Behavioural Analysis

by Peter M. Chisnall

ISBN 13: 9780070841505

Format: Paperback (326 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 May 1985

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Marketing Management: Millennium Edition: United States Edition

by Philip T. Kotler

ISBN 13: 9780130122179

Format: Hardcover (784 pages)
Publisher: Pearson
Published: 19 Jul 1999
Other Format: Paperback

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Borderless World

by Ohmae Kenichi

ISBN 13: 9780006376651

Format: Paperback (288 pages)
Publisher: HarperCollins Publishers Ltd
Published: 09 Aug 2002
Other Format: Hardcover

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Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

by Mathieson

ISBN 13: 9780814472873

Format: Hardcover (256 pages)
Publisher: Amacom
Published: 01 Aug 2005

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New Books Catalogue April - September 2007: Adland: A Global History of Advertising: 3

by Mark Tungate

ISBN 13: 9780749448370

Format: Hardcover (278 pages)
Publisher: Kogan Page
Published: 03 Jul 2007

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Marketing Research (MCGRAW HILL SERIES IN MARKETING)

by Peter M. Chisnall

ISBN 13: 9780077074296

Format: Hardcover (412 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1992
Other Format: Hardcover, Paperback

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How Advertising Works: A review of current thinking

by Colin McDonald

ISBN 13: 9781870562423

Format: Hardcover (160 pages)
Publisher: NTC Publications
Published: 01 Aug 1992

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Marketing Management and Strategy

by Mr Peter Doyle

ISBN 13: 9780273651505

Format: Paperback (464 pages)
Publisher: Financial Times/ Prentice Hall
Published: 16 Nov 2001
Other Format: Paperback

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Principles of Marketing

by Dr Frances Brassington,Dr Stephen Pettitt

ISBN 13: 9780273657910

Format: Paperback (1164 pages)
Publisher: Financial Times/ Prentice Hall
Published: 03 Dec 2002
Other Format: Hardcover, Paperback

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