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Service Management and Marketing: A Customer Relationship Management Approach Service Management and Marketing: A Customer Relationship Management Approach by Christian Grönroos

Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos


ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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Marketing in the Groundswell Marketing in the Groundswell by Charlene Li, Josh Bernoff

Marketing in the Groundswell

by Charlene Li, Josh Bernoff


ISBN 13: 9781422129807

Format: Hardcover (131 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2009

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Marketing: A Behavioural Analysis Marketing: A Behavioural Analysis by Peter M. Chisnall

Marketing: A Behavioural Analysis

by Peter M. Chisnall


ISBN 13: 9780070841505

Format: Paperback (326 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 May 1985

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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) by Colin Gilligan, R.M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

by Colin Gilligan, R.M.S. Wilson


ISBN 13: 9780750622448

Format: Paperback (700 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 Oct 1997
Other Format: Illustrated, Paperback

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Kotler On Marketing Kotler On Marketing by Philip Kotler

Kotler On Marketing

by Philip Kotler


ISBN 13: 9780684860473

Format: Paperback (272 pages)
Publisher: Simon & Schuster UK
Published: 20 Aug 2001
Other Format: Hardcover

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World Wide Web Marketing [2nd Edition] World Wide Web Marketing [2nd Edition] by Jim Sterne

World Wide Web Marketing [2nd Edition]

by Jim Sterne


ISBN 13: 9780471315612

Format: Paperback (416 pages)
Publisher: John Wiley & Sons
Published: 29 Oct 1998

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Customer Service: How to Achieve Total Customer Satisfaction Customer Service: How to Achieve Total Customer Satisfaction by Malcolm Peel

Customer Service: How to Achieve Total Customer Satisfaction

by Malcolm Peel


ISBN 13: 9781850913047

Format: Hardcover (198 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1987

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Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma) Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma) by Paul Fifield

Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)

by Paul Fifield


ISBN 13: 9780750632843

Format: Paperback (352 pages)
Publisher: Butterworth-Heinemann
Published: 16 Jul 1998
Other Format: Hardcover, Paperback

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Understanding Brands (Creating Success, 113) Understanding Brands (Creating Success, 113) by Peter Cheverton

Understanding Brands (Creating Success, 113)

by Peter Cheverton


ISBN 13: 9780749446659

Format: Paperback (160 pages)
Publisher: Kogan Page
Published: 03 Apr 2006

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Marketing: Concepts and Strategies Marketing: Concepts and Strategies by Sally Dibb,Lyndon P. Simkin,William M. Pride,O.C. Ferrell

Marketing: Concepts and Strategies

by Sally Dibb,Lyndon P. Simkin,William M. Pride,O.C. Ferrell


ISBN 13: 9780395543528

Format: Paperback (800 pages)
Publisher: Houghton Mifflin
Published: 01 May 1991
Other Format: Paperback

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Strategic Marketing: Creating Competitive Advantage Strategic Marketing: Creating Competitive Advantage by John Ford, Douglas West, Essam Ibrahim

Strategic Marketing: Creating Competitive Advantage

by John Ford, Douglas West, Essam Ibrahim


ISBN 13: 9780199273980

Format: Paperback (552 pages)
Publisher: OUP Oxford
Published: 27 Apr 2006
Other Format: Paperback

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