Marketing: Concepts and Strategies

Marketing: Concepts and Strategies

by WilliamM.Pride (Author), O.C.Ferrell (Author), SallyDibb (Author), Lyndon Simkin (Author)

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Format: Paperback
Pages: 848
Edition: International 2 Revised ed
Publisher: Houghton Mifflin (Academic)
Published: 31 Mar 1994

ISBN 10: 0395669286
ISBN 13: 9780395669280