Service Management and Marketing: A Customer Relationship Management Approach
by Christian Grönroos
ISBN 13: 9780471720348
Format: Paperback (404 pages) Publisher: John Wiley & Sons Published: 27 Jul 2000
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Marketing in the Groundswell
by Charlene Li, Josh Bernoff
ISBN 13: 9781422129807
Format: Hardcover (131 pages) Publisher: Harvard Business School Press Published: 01 Jun 2009
Marketing: A Behavioural Analysis
by Peter M. Chisnall
ISBN 13: 9780070841505
Format: Paperback (326 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1985
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI (BUSINESS BOOKS)
by Brian Carroll
ISBN 13: 9780071458979
Format: Illustrated (224 pages) Publisher: McGraw Hill Published: 16 Jul 2006
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
by Colin Gilligan, R.M.S. Wilson
ISBN 13: 9780750622448
Format: Paperback (700 pages) Publisher: Butterworth-Heinemann Ltd Published: 01 Oct 1997 Other Format: Illustrated, Paperback
Kotler On Marketing
by Philip Kotler
ISBN 13: 9780684860473
Format: Paperback (272 pages) Publisher: Simon & Schuster UK Published: 20 Aug 2001 Other Format: Hardcover
World Wide Web Marketing [2nd Edition]
by Jim Sterne
ISBN 13: 9780471315612
Format: Paperback (416 pages) Publisher: John Wiley & Sons Published: 29 Oct 1998
Customer Service: How to Achieve Total Customer Satisfaction
by Malcolm Peel
ISBN 13: 9781850913047
Format: Hardcover (198 pages) Publisher: Kogan Page Ltd Published: 30 Sep 1987
Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
by Paul Fifield
ISBN 13: 9780750632843
Format: Paperback (352 pages) Publisher: Butterworth-Heinemann Published: 16 Jul 1998 Other Format: Hardcover, Paperback
Understanding Brands (Creating Success, 113)
by Peter Cheverton
ISBN 13: 9780749446659
Format: Paperback (160 pages) Publisher: Kogan Page Published: 03 Apr 2006
Marketing: Concepts and Strategies
by Sally Dibb,Lyndon P. Simkin,William M. Pride,O.C. Ferrell
ISBN 13: 9780395543528
Format: Paperback (800 pages) Publisher: Houghton Mifflin Published: 01 May 1991 Other Format: Paperback
Strategic Marketing: Creating Competitive Advantage
by John Ford, Douglas West, Essam Ibrahim
ISBN 13: 9780199273980
Format: Paperback (552 pages) Publisher: OUP Oxford Published: 27 Apr 2006 Other Format: Paperback