Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas
ISBN 13: 9780875847641
Format: Hardcover (228 pages) Publisher: Harvard Business School Press Published: 01 Jun 2001
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Selling to Win: Tested Techniques for Closing the Sale
by Richard Denny
ISBN 13: 9781850916260
Format: Hardcover (180 pages) Publisher: Kogan Page Ltd Published: 20 Jul 1988 Other Format: Paperback
Marketing Strategy and Competitive Positioning
by Prof Graham Hooley, Prof John Saunders, Nigel Piercy
ISBN 13: 9780273655169
Format: Paperback (648 pages) Publisher: Financial Times/ Prentice Hall Published: 29 Oct 2003 Other Format: Paperback
Lights! Camera! Advertising!
by etc., Joy Satterwhite, Al Satterwhite
ISBN 13: 9780817442071
Format: Paperback (144 pages) Publisher: Amphoto Books Published: Feb 1992
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
by Gerry McGovern, Rob Norton
ISBN 13: 9780273656043
Format: Paperback (256 pages) Publisher: Financial Times/ Prentice Hall Published: 15 Oct 2001
Teach Yourself Copywriting NEW EDITION (TYBU)
by Jonathan Gabay
ISBN 13: 9780340867280
Format: Paperback (304 pages) Publisher: Teach Yourself Published: 27 Jun 2003 Other Format: Paperback
Strategic Marketing for Non-Profit Organizations
by Philip T. Kotler,Alan Andreasen
ISBN 13: 9780132325479
Format: Hardcover (528 pages) Publisher: Pearson Published: 27 Nov 1995
Professional Services Marketing (Professional Development S.)
by Neil Morgan
ISBN 13: 9780750600903
Format: Paperback (250 pages) Publisher: Butterworth-Heinemann Ltd Published: 22 Jul 1991
Actions Speak Louder: Management Guide to Corporate Social Responsibility
by David Clutterbuck,Liz Dearlove,Deborah Snow,Howard Davies
ISBN 13: 9780749408107
Format: Paperback (336 pages) Publisher: Kogan Page Ltd Published: 30 Oct 1992
Delivering Quality Service: Balancing Customer Perceptions and Expectations
by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry
ISBN 13: 9780029357019
Format: Hardcover (226 pages) Publisher: The Free Press Published: 19 Mar 1990
Best Practices: Building Your Business with Arthur Andersen's Global Best Practices
by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman
ISBN 13: 9780684834535
Format: Hardcover (240 pages) Publisher: Simon & Schuster Ltd Published: 04 May 1998 Other Format: Paperback
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback