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Marketing Strategy and Competitive Positioning Marketing Strategy and Competitive Positioning by Prof Graham Hooley, Prof John Saunders, Nigel Piercy

Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Prof John Saunders, Nigel Piercy


ISBN 13: 9780273655169

Format: Paperback (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
Other Format: Paperback

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Sales Management Sales Management by Bill Donaldson

Sales Management

by Bill Donaldson


ISBN 13: 9780333710449

Format: Paperback (400 pages)
Publisher: Palgrave Macmillan
Published: 30 Mar 1998

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Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times) Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times) by Alan Wolfe,John Armitage

Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times)

by Alan Wolfe,John Armitage


ISBN 13: 9780273607632

Format: Hardcover (224 pages)
Publisher: Financial Times Prentice Hall
Published: 13 Nov 1994

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Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas


ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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Selling to Win: Tested Techniques for Closing the Sale Selling to Win: Tested Techniques for Closing the Sale by Richard Denny

Selling to Win: Tested Techniques for Closing the Sale

by Richard Denny


ISBN 13: 9781850916260

Format: Hardcover (180 pages)
Publisher: Kogan Page Ltd
Published: 20 Jul 1988
Other Format: Paperback

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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content Content Critical: Gaining Competitive Advantage Through High-Quality Web Content by Gerry McGovern, Rob Norton

Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton


ISBN 13: 9780273656043

Format: Paperback (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 15 Oct 2001

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Teach Yourself Copywriting NEW EDITION (TYBU) Teach Yourself Copywriting NEW EDITION (TYBU) by Jonathan Gabay

Teach Yourself Copywriting NEW EDITION (TYBU)

by Jonathan Gabay


ISBN 13: 9780340867280

Format: Paperback (304 pages)
Publisher: Teach Yourself
Published: 27 Jun 2003
Other Format: Paperback

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Marketing Research Marketing Research by Peter M. Chisnall

Marketing Research

by Peter M. Chisnall


ISBN 13: 9780077091750

Format: Paperback (448 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996
Other Format: Hardcover, Paperback

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Complete Guide To Advertising Complete Guide To Advertising by Torin Douglas

Complete Guide To Advertising

by Torin Douglas


ISBN 13: 9780333386392

Format: Hardcover (224 pages)
Publisher: Macmillan, London
Published: 04 Apr 1984
Other Format: Paperback

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Strategic Marketing for Non-Profit Organizations Strategic Marketing for Non-Profit Organizations by Philip T. Kotler,Alan Andreasen

Strategic Marketing for Non-Profit Organizations

by Philip T. Kotler,Alan Andreasen


ISBN 13: 9780132325479

Format: Hardcover (528 pages)
Publisher: Pearson
Published: 27 Nov 1995

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Actions Speak Louder: Management Guide to Corporate Social Responsibility Actions Speak Louder: Management Guide to Corporate Social Responsibility by David Clutterbuck,Liz Dearlove,Deborah Snow,Howard Davies

Actions Speak Louder: Management Guide to Corporate Social Responsibility

by David Clutterbuck,Liz Dearlove,Deborah Snow,Howard Davies


ISBN 13: 9780749408107

Format: Paperback (336 pages)
Publisher: Kogan Page Ltd
Published: 30 Oct 1992

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