Marketing Strategy and Competitive Positioning
by Prof Graham Hooley, Prof John Saunders, Nigel Piercy
ISBN 13: 9780273655169
Format: Paperback (648 pages) Publisher: Financial Times/ Prentice Hall Published: 29 Oct 2003 Other Format: Paperback
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Sales Management
by Bill Donaldson
ISBN 13: 9780333710449
Format: Paperback (400 pages) Publisher: Palgrave Macmillan Published: 30 Mar 1998
Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times)
by Alan Wolfe,John Armitage
ISBN 13: 9780273607632
Format: Hardcover (224 pages) Publisher: Financial Times Prentice Hall Published: 13 Nov 1994
Customer Equity: Building and Managing Relationships as Valuable Assets
by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas
ISBN 13: 9780875847641
Format: Hardcover (228 pages) Publisher: Harvard Business School Press Published: 01 Jun 2001
Selling to Win: Tested Techniques for Closing the Sale
by Richard Denny
ISBN 13: 9781850916260
Format: Hardcover (180 pages) Publisher: Kogan Page Ltd Published: 20 Jul 1988 Other Format: Paperback
The Secrets of Success in Selling: 12 Ways to Achieve Exceptional Results (Prentice Hall Business)
by Nicola Cook
ISBN 13: 9780273730095
Format: Paperback (224 pages) Publisher: Pearson Business Published: 12 Nov 2009
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
by Gerry McGovern, Rob Norton
ISBN 13: 9780273656043
Format: Paperback (256 pages) Publisher: Financial Times/ Prentice Hall Published: 15 Oct 2001
Teach Yourself Copywriting NEW EDITION (TYBU)
by Jonathan Gabay
ISBN 13: 9780340867280
Format: Paperback (304 pages) Publisher: Teach Yourself Published: 27 Jun 2003 Other Format: Paperback
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
Complete Guide To Advertising
by Torin Douglas
ISBN 13: 9780333386392
Format: Hardcover (224 pages) Publisher: Macmillan, London Published: 04 Apr 1984 Other Format: Paperback
Strategic Marketing for Non-Profit Organizations
by Philip T. Kotler,Alan Andreasen
ISBN 13: 9780132325479
Format: Hardcover (528 pages) Publisher: Pearson Published: 27 Nov 1995
Actions Speak Louder: Management Guide to Corporate Social Responsibility
by David Clutterbuck,Liz Dearlove,Deborah Snow,Howard Davies
ISBN 13: 9780749408107
Format: Paperback (336 pages) Publisher: Kogan Page Ltd Published: 30 Oct 1992