Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales (MARKETING/SALES/ADV & PROMO)
by Linda Richardson
ISBN 13: 9780070525580
Format: Illustrated (288 pages) Publisher: McGraw-Hill Education Published: 01 Nov 1997
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Rule Britannia. Trading on the British Image
by Robert Opie
ISBN 13: 9780670807130
Format: Hardcover (160 pages) Publisher: Viking Published: 31 Oct 1985
Marketing Strategy and Competitive Positioning
by Prof Graham Hooley, Prof John Saunders, Nigel Piercy
ISBN 13: 9780273655169
Format: Paperback (648 pages) Publisher: Financial Times/ Prentice Hall Published: 29 Oct 2003 Other Format: Paperback
Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times)
by Alan Wolfe,John Armitage
ISBN 13: 9780273607632
Format: Hardcover (224 pages) Publisher: Financial Times Prentice Hall Published: 13 Nov 1994
Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
by Gerry McGovern, Rob Norton
ISBN 13: 9780273656043
Format: Paperback (256 pages) Publisher: Financial Times/ Prentice Hall Published: 15 Oct 2001
Marketing Research
by Peter M. Chisnall
ISBN 13: 9780077091750
Format: Paperback (448 pages) Publisher: McGraw-Hill Publishing Co. Published: Nov 1996 Other Format: Hardcover, Paperback
Complete Guide To Advertising
by Torin Douglas
ISBN 13: 9780333386392
Format: Hardcover (224 pages) Publisher: Macmillan, London Published: 04 Apr 1984 Other Format: Paperback
Strategic Marketing for Non-Profit Organizations
by Philip T. Kotler,Alan Andreasen
ISBN 13: 9780132325479
Format: Hardcover (528 pages) Publisher: Pearson Published: 27 Nov 1995
Actions Speak Louder: Management Guide to Corporate Social Responsibility
by David Clutterbuck,Liz Dearlove,Deborah Snow,Howard Davies
ISBN 13: 9780749408107
Format: Paperback (336 pages) Publisher: Kogan Page Ltd Published: 30 Oct 1992
Delivering Quality Service: Balancing Customer Perceptions and Expectations
by A. Parasuraman, Valarie A. Zeithami, Leonard L. Barry
ISBN 13: 9780029357019
Format: Hardcover (226 pages) Publisher: The Free Press Published: 19 Mar 1990
Best Practices: Building Your Business with Arthur Andersen's Global Best Practices
by Robert Hiebeler,etc., Thomas Kelly, Charles Ketteman
ISBN 13: 9780684834535
Format: Hardcover (240 pages) Publisher: Simon & Schuster Ltd Published: 04 May 1998 Other Format: Paperback
Fundamentals and Practice of Marketing (Chartered Institute of Marketing)
by John Wilmshurst MA; FCAM; FCIM, Adrian Mackay
ISBN 13: 9780750654494
Format: Paperback (392 pages) Publisher: A Butterworth-Heinemann Title Published: 06 Aug 2002 Other Format: Paperback