Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780006388920
Format: Paperback (288 pages) Publisher: HarperCollins Business Published: 15 Feb 1999 Other Format: Hardcover
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People Don't Buy What You Sell
by Martin Butler
ISBN 13: 9781852524975
Format: Paperback (252 pages) Publisher: Management Books 2000 Ltd Published: 05 Aug 2005
Research Methods for Business Students
by Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
ISBN 13: 9780273620174
Format: Paperback (448 pages) Publisher: Financial Times/ Prentice Hall Published: 30 Oct 1996 Other Format: Paperback
Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation
by Nirmalya Kumar,Philip Kotler
ISBN 13: 9781591392101
Format: Hardcover (270 pages) Publisher: Harvard Business Review Press Published: 01 May 2004
20th Advertising
by Dave Saunders
ISBN 13: 9781858687988
Format: Hardcover Publisher: Carlton Published: 01 Nov 1999 Other Format: Hardcover
The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
by Jack Trout
ISBN 13: 9780070653283
Format: Paperback (173 pages) Publisher: McGraw-Hill Education Published: 01 Jan 1997 Other Format: Hardcover
How to Sell Against Competition
by John Fenton
ISBN 13: 9780330290968
Format: Paperback (363 pages) Publisher: Pan Books Published: 17 Jan 1986
The New Integrated Direct Marketing
by Mike Berry
ISBN 13: 9780566079603
Format: Hardcover (250 pages) Publisher: Gower Publishing Ltd Published: 23 Apr 1998
The Sales Manager's Desktop Guide
by Michael Gale, Julian Clay
ISBN 13: 9781854181299
Format: Paperback (189 pages) Publisher: Thorogood Published: 01 Sep 2000
Strategic Marketing Management: Planning and Control (CIM Companions S.)
by The CIM
ISBN 13: 9780902130883
Format: Paperback (334 pages) Publisher: CIM Publishing Published: 15 Aug 2002
Advertising: Not-so-simple Basics for Web Designers and Their Clients (Web Works)
by T. Forbes
ISBN 13: 9781564965646
Format: Paperback (192 pages) Publisher: Rockport Publishers Inc. Published: 17 Feb 2000
The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI (MARKETING/SALES/ADV & PROMO)
by Leslie Moeller,Edward Landry
ISBN 13: 9780071615051
Format: Illustrated (240 pages) Publisher: McGraw-Hill Education Published: 01 Feb 2009