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Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos

ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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The Business and Marketing Environment

by Professor Adrian Palmer, Ian Worthington

ISBN 13: 9780077074425

Format: Hardcover (252 pages)
Publisher: McGraw-Hill Publishing Co.
Published: May 1992
Other Format: Paperback

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The Sales Manager's Desktop Guide

by Michael Gale, Julian Clay

ISBN 13: 9781854181299

Format: Paperback (189 pages)
Publisher: Thorogood
Published: 01 Sep 2000

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Marketing Management: Millennium Edition: United States Edition

by Philip T. Kotler

ISBN 13: 9780130122179

Format: Hardcover (784 pages)
Publisher: Pearson
Published: 19 Jul 1999
Other Format: Paperback

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Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behaviour

by Art Weinstein

ISBN 13: 9781557384928

Format: Hardcover (325 pages)
Publisher: Irwin Professional Publishing
Published: 01 Nov 1993

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Borderless World

by Ohmae Kenichi

ISBN 13: 9780006376651

Format: Paperback (288 pages)
Publisher: HarperCollins Publishers Ltd
Published: 09 Aug 2002
Other Format: Hardcover

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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI (BUSINESS BOOKS)

by Brian Carroll

ISBN 13: 9780071458979

Format: Illustrated (224 pages)
Publisher: McGraw Hill
Published: 16 Jul 2006

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'daily Mail': the Ideal Home Through the Twentieth Century

by Deborah Ryan

ISBN 13: 9781874371816

Format: Hardcover (175 pages)
Publisher: Macmillan Distribution Childs
Published: Apr 1997

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Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

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Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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Essentials of Marketing Research, 2nd Ed.

by Tony Proctor

ISBN 13: 9780273642008

Format: Paperback (480 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Jan 2000
Other Format: Paperback

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Marketing Audit Checklists: A Guide to Effective Marketing Resource Realization

by Aubrey Wilson

ISBN 13: 9780070845749

Format: Hardcover (215 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 1982

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