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Mini Cases in Marketing (Marketing Series: Student)

by Lester Massingham, Geoffrey A. Lancaster

ISBN 13: 9780750601719

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: Mar 1991
Other Format: Paperback

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Brand Warriors: Corporate Leaders Share Their Winning Strategies

by Fiona Gilmore

ISBN 13: 9780002558679

Format: Hardcover (256 pages)
Publisher: HarperCollins Business
Published: 20 Oct 1997

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Crossing the Chasm

by Geoffrey Moore

ISBN 13: 9780066620022

Format: Paperback (256 pages)
Publisher: HarperBusiness
Published: Jul 1999

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Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

by Sunny Crouch, Matthew Housden

ISBN 13: 9780750604888

Format: Paperback (336 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Oct 1996
Other Format: Paperback

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Service Management and Operations

by Barry Render, Roberta S. Russell, Cengiz Haksever, Robert G. Murdick

ISBN 13: 9780130813381

Format: Paperback (608 pages)
Publisher: Prentice Hall
Published: 16 Nov 1999

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Marketing Communications Strategy (Marketing Series: Student)

by Tony Yeshin, Trevor Watkins

ISBN 13: 9780750619899

Format: Paperback (308 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 31 May 1995
Other Format: Paperback

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Marketing for the Hospitality Industry

by John Roberts

ISBN 13: 9780340571859

Format: Paperback (160 pages)
Publisher: Hodder Education
Published: 06 May 1993

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Principles of Marketing

by Philip Kotler, Gary Armstrong

ISBN 13: 9780130980397

Format: Paperback (752 pages)
Publisher: Pearson US Imports & PHIPEs
Published: Nov 1993

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Managing Direct Marketing

by Philip Mounsey, Merlin Stone

ISBN 13: 9781854520777

Format: Hardcover (220 pages)
Publisher: Books Books Books
Published: Aug 1990

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ITIL Service Operation

by David Cannon,David Wheeldon

ISBN 13: 9780113310463

Format: Paperback (274 pages)
Publisher: TSO
Published: 30 May 2007

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Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives

by Sam Delaney

ISBN 13: 9780340922507

Format: Paperback (300 pages)
Publisher: Sceptre
Published: 09 Aug 2007

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Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success

by Jeffrey Gitomer

ISBN 13: 9780131986473

Format: Hardcover (208 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2006

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