Scoring Points: How Tesco Continues to Win Customer Loyalty
by Terry Hunt
ISBN 13: 9780749447526
Format: Hardcover (304 pages) Publisher: Kogan Page Published: 03 Nov 2006 Other Format: Illustrated
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Strategic Marketing Management 6th Ed.
by David A. Aaker
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
by Frederick Newell
ISBN 13: 9780071357753
Format: Hardcover (288 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 2000
The Business and Marketing Environment
by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley
ISBN 13: 9780077094942
Format: Paperback (340 pages) Publisher: McGraw-Hill Publishing Co. Published: Apr 1999 Other Format: Hardcover, Paperback
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
by Martin Christopher, Adrian Payne
ISBN 13: 9780750620208
Format: Hardcover (304 pages) Publisher: Butterworth-Heinemann Ltd Published: 04 Sep 1995
Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.)
by Michael J. Croft
ISBN 13: 9780415097369
Format: Paperback (176 pages) Publisher: Thomson Learning Published: 27 Oct 1994
Assael Marketing:Principles & Strategy
by Henry Assael
ISBN 13: 9780030166228
Format: Hardcover (739 pages) Publisher: Thomson Learning Published: 21 Mar 1990
Instant Advertising (Instant Success Series)
by Bradley Sugars
ISBN 13: 9780071466608
Format: Paperback (288 pages) Publisher: McGraw-Hill Education Published: 09 Jan 2006
Telephone Selling Techniques That Really Work: How to Find New Business by Phone
by Bill Good
ISBN 13: 9780749910402
Format: Hardcover (256 pages) Publisher: Piatkus Books Published: 07 Feb 1991
The Behavioral Advantage - What the Smartest, Most Successful Companies
by Bacon
ISBN 13: 9780814472255
Format: Hardcover (320 pages) Publisher: Amacom Published: 01 May 2004
Consumers (McGraw-Hill Series in Marketing)
by Eric Arnould,Linda Price,George M. Zinkhan
ISBN 13: 9780071122948
Format: Paperback (761 pages) Publisher: McGraw-Hill Publishing Co. Published: Jul 2001 Other Format: Hardcover
Marketing and Healthcare Organizations
by Colin Gilligan, Robin Lowe
ISBN 13: 9781857751901
Format: Paperback (223 pages) Publisher: CRC Press Published: 04 Sep 1995