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Service Management and Marketing: A Customer Relationship Management Approach Service Management and Marketing: A Customer Relationship Management Approach by Christian Grönroos

Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos


ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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Marketing in the Groundswell Marketing in the Groundswell by Charlene Li, Josh Bernoff

Marketing in the Groundswell

by Charlene Li, Josh Bernoff


ISBN 13: 9781422129807

Format: Hardcover (131 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2009

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Marketing: A Behavioural Analysis Marketing: A Behavioural Analysis by Peter M. Chisnall

Marketing: A Behavioural Analysis

by Peter M. Chisnall


ISBN 13: 9780070841505

Format: Paperback (326 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 May 1985

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Borderless World Borderless World by Ohmae Kenichi

Borderless World

by Ohmae Kenichi


ISBN 13: 9780006376651

Format: Paperback (288 pages)
Publisher: HarperCollins Publishers Ltd
Published: 09 Aug 2002
Other Format: Hardcover

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Strategic Marketing Management 6th Ed. Strategic Marketing Management 6th Ed. by David A. Aaker

Strategic Marketing Management 6th Ed.

by David A. Aaker


ISBN 13: 9780471415725

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Aug 2001
Other Format: Paperback

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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell


ISBN 13: 9780071357753

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2000

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The Business and Marketing Environment The Business and Marketing Environment by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley

The Business and Marketing Environment

by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley


ISBN 13: 9780077094942

Format: Paperback (340 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Apr 1999
Other Format: Hardcover, Paperback

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Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers) Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers) by Martin Christopher, Adrian Payne

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

by Martin Christopher, Adrian Payne


ISBN 13: 9780750620208

Format: Hardcover (304 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 04 Sep 1995

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Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.) Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.) by Michael J. Croft

Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.)

by Michael J. Croft


ISBN 13: 9780415097369

Format: Paperback (176 pages)
Publisher: Thomson Learning
Published: 27 Oct 1994

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Assael Marketing:Principles & Strategy Assael Marketing:Principles & Strategy by Henry Assael

Assael Marketing:Principles & Strategy

by Henry Assael


ISBN 13: 9780030166228

Format: Hardcover (739 pages)
Publisher: Thomson Learning
Published: 21 Mar 1990

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Instant Advertising (Instant Success Series) Instant Advertising (Instant Success Series) by Bradley Sugars

Instant Advertising (Instant Success Series)

by Bradley Sugars


ISBN 13: 9780071466608

Format: Paperback (288 pages)
Publisher: McGraw-Hill Education
Published: 09 Jan 2006

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