Service Management and Marketing: A Customer Relationship Management Approach
by Christian Grönroos
ISBN 13: 9780471720348
Format: Paperback (404 pages) Publisher: John Wiley & Sons Published: 27 Jul 2000
Save for later
Marketing in the Groundswell
by Charlene Li, Josh Bernoff
ISBN 13: 9781422129807
Format: Hardcover (131 pages) Publisher: Harvard Business School Press Published: 01 Jun 2009
Marketing: A Behavioural Analysis
by Peter M. Chisnall
ISBN 13: 9780070841505
Format: Paperback (326 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1985
Borderless World
by Ohmae Kenichi
ISBN 13: 9780006376651
Format: Paperback (288 pages) Publisher: HarperCollins Publishers Ltd Published: 09 Aug 2002 Other Format: Hardcover
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI (BUSINESS BOOKS)
by Brian Carroll
ISBN 13: 9780071458979
Format: Illustrated (224 pages) Publisher: McGraw Hill Published: 16 Jul 2006
Strategic Marketing Management 6th Ed.
by David A. Aaker
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
by Frederick Newell
ISBN 13: 9780071357753
Format: Hardcover (288 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 2000
The Business and Marketing Environment
by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley
ISBN 13: 9780077094942
Format: Paperback (340 pages) Publisher: McGraw-Hill Publishing Co. Published: Apr 1999 Other Format: Hardcover, Paperback
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
by Martin Christopher, Adrian Payne
ISBN 13: 9780750620208
Format: Hardcover (304 pages) Publisher: Butterworth-Heinemann Ltd Published: 04 Sep 1995
Market Segmentation: A Step-by-step Guide to Profitable New Business (Marketing for Managers S.)
by Michael J. Croft
ISBN 13: 9780415097369
Format: Paperback (176 pages) Publisher: Thomson Learning Published: 27 Oct 1994
Assael Marketing:Principles & Strategy
by Henry Assael
ISBN 13: 9780030166228
Format: Hardcover (739 pages) Publisher: Thomson Learning Published: 21 Mar 1990
Instant Advertising (Instant Success Series)
by Bradley Sugars
ISBN 13: 9780071466608
Format: Paperback (288 pages) Publisher: McGraw-Hill Education Published: 09 Jan 2006