Service Management and Marketing: A Customer Relationship Management Approach
by Christian Grönroos
ISBN 13: 9780471720348
Format: Paperback (404 pages) Publisher: John Wiley & Sons Published: 27 Jul 2000
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Marketing in the Groundswell
by Charlene Li, Josh Bernoff
ISBN 13: 9781422129807
Format: Hardcover (131 pages) Publisher: Harvard Business School Press Published: 01 Jun 2009
Marketing: A Behavioural Analysis
by Peter M. Chisnall
ISBN 13: 9780070841505
Format: Paperback (326 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1985
Borderless World
by Ohmae Kenichi
ISBN 13: 9780006376651
Format: Paperback (288 pages) Publisher: HarperCollins Publishers Ltd Published: 09 Aug 2002 Other Format: Hardcover
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI (BUSINESS BOOKS)
by Brian Carroll
ISBN 13: 9780071458979
Format: Illustrated (224 pages) Publisher: McGraw Hill Published: 16 Jul 2006
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Voices That Matter)
by Nathan Shedroff, Steve Diller, Darrel Rhea
ISBN 13: 9780321552341
Format: Paperback (160 pages) Publisher: New Riders Published: 05 Feb 2008
Twentieth-century Advertising
by Dave Saunders
ISBN 13: 9781858685205
Format: Hardcover (256 pages) Publisher: Carlton Books Ltd Published: 29 Oct 1999
Supercharge Your Selling: 60 Tips in 60 Minutes
by David A Peoples,Nigel Henzell-Thomas
ISBN 13: 9780091742317
Format: Paperback (120 pages) Publisher: Random House Business Published: 06 Jul 1989 Other Format: Hardcover, Paperback
Principles of Marketing
by Philip Kotler, Gary Armstrong
ISBN 13: 9780132286855
Format: Paperback (816 pages) Publisher: Pearson US Imports & PHIPEs Published: Nov 1995
How to Write Advertising Features (Allison & Busby Writers' Guides)
by John Paxton Sheriff
ISBN 13: 9780749002107
Format: Paperback (144 pages) Publisher: Allison & Busby Published: 27 Mar 1995
Direct Marketing: Strategy, Planning, Execution
by Edward L. Nash
ISBN 13: 9780070460324
Format: Hardcover (480 pages) Publisher: McGraw Hill Higher Education Published: Sep 1994
Advertising
by Sandra Cottier Bunting
ISBN 13: 9780340631577
Format: Paperback (224 pages) Publisher: Hodder Arnold H&S Published: 02 Sep 1996