Brand Warriors: Corporate Leaders Share Their Winning Strategies
by Fiona Gilmore
ISBN 13: 9780002558679
Format: Hardcover (256 pages) Publisher: HarperCollins Business Published: 20 Oct 1997
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Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
by Sunny Crouch, Matthew Housden
ISBN 13: 9780750604888
Format: Paperback (336 pages) Publisher: A Butterworth-Heinemann Title Published: 23 Oct 1996 Other Format: Paperback
Service Management and Operations
by Barry Render, Roberta S. Russell, Cengiz Haksever, Robert G. Murdick
ISBN 13: 9780130813381
Format: Paperback (608 pages) Publisher: Prentice Hall Published: 16 Nov 1999
Marketing Communications Strategy (Marketing Series: Student)
by Tony Yeshin, Trevor Watkins
ISBN 13: 9780750619899
Format: Paperback (308 pages) Publisher: Butterworth-Heinemann Ltd Published: 31 May 1995 Other Format: Paperback
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
by Kenneth Roman,David Ogilivy
ISBN 13: 9781403978950
Format: Hardcover (282 pages) Publisher: Palgrave Macmillan Published: 23 Jan 2009
Marketing Hotels and Restaurants into the Nineties
by melvyn Greene
ISBN 13: 9780434906833
Format: Paperback (312 pages) Publisher: Butterworth-Heinemann Ltd Published: Dec 1987
Offensive Marketing: Or How to Make Your Competitors Followers
by Hugh Davidson
ISBN 13: 9780140091175
Format: Paperback (416 pages) Publisher: Penguin Published: 30 Apr 1987
ITIL Service Operation
by David Cannon,David Wheeldon
ISBN 13: 9780113310463
Format: Paperback (274 pages) Publisher: TSO Published: 30 May 2007
Get Smashed!: The Story of the Men Who Made the Adverts That Changed Our Lives
by Sam Delaney
ISBN 13: 9780340922507
Format: Paperback (300 pages) Publisher: Sceptre Published: 09 Aug 2007
Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
by Jeffrey Gitomer
ISBN 13: 9780131986473
Format: Hardcover (208 pages) Publisher: Financial Times/ Prentice Hall Published: 06 Dec 2006
Marketing for the Hospitality Industry
by John Roberts
ISBN 13: 9780340571859
Format: Paperback (160 pages) Publisher: Hodder Education Published: 06 May 1993
Principles of Marketing
by Philip Kotler, Gary Armstrong
ISBN 13: 9780130980397
Format: Paperback (752 pages) Publisher: Pearson US Imports & PHIPEs Published: Nov 1993