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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

by Leland Harden,Bob Heyman

ISBN 13: 9780814410721

Format: Illustrated (256 pages)
Publisher: Amacom
Published: 01 Jan 2009

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Service Management and Marketing: A Customer Relationship Management Approach

by Christian Grönroos

ISBN 13: 9780471720348

Format: Paperback (404 pages)
Publisher: John Wiley & Sons
Published: 27 Jul 2000

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Marketing in the Groundswell

by Charlene Li, Josh Bernoff

ISBN 13: 9781422129807

Format: Hardcover (131 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2009

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Marketing: A Behavioural Analysis

by Peter M. Chisnall

ISBN 13: 9780070841505

Format: Paperback (326 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 May 1985

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Borderless World

by Ohmae Kenichi

ISBN 13: 9780006376651

Format: Paperback (288 pages)
Publisher: HarperCollins Publishers Ltd
Published: 09 Aug 2002
Other Format: Hardcover

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Strategic Marketing Management 6th Ed.

by David A. Aaker

ISBN 13: 9780471415725

Format: Paperback (352 pages)
Publisher: John Wiley & Sons
Published: 03 Aug 2001
Other Format: Paperback

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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell

ISBN 13: 9780071357753

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2000

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Pricing for Results

by J. Winkler

ISBN 13: 9780434922680

Format: Hardcover (288 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 10 Dec 1984
Other Format: Paperback

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The Business and Marketing Environment

by Professor Adrian Palmer,Ian Worthington,Bob Hartley,Mary Mullholland,Bob Hartley

ISBN 13: 9780077094942

Format: Paperback (340 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Apr 1999
Other Format: Hardcover, Paperback

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The Marketing Book

by Michael Baker

ISBN 13: 9780750655361

Format: Paperback (834 pages)
Publisher: Butterworth-Heinemann
Published: 21 Nov 2002
Other Format: Hardcover, Paperback

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Assael Marketing:Principles & Strategy

by Henry Assael

ISBN 13: 9780030166228

Format: Hardcover (739 pages)
Publisher: Thomson Learning
Published: 21 Mar 1990

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Instant Advertising (Instant Success Series)

by Bradley Sugars

ISBN 13: 9780071466608

Format: Paperback (288 pages)
Publisher: McGraw-Hill Education
Published: 09 Jan 2006

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