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Marketing Strategy and Competitive Positioning Marketing Strategy and Competitive Positioning by Prof Graham Hooley, Prof John Saunders, Nigel Piercy

Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Prof John Saunders, Nigel Piercy


ISBN 13: 9780273655169

Format: Paperback (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
Other Format: Paperback

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Services Marketing (McGraw-Hill International Editions Series) Services Marketing (McGraw-Hill International Editions Series) by Valarie A. Zeithaml, Mary Jo Bitner

Services Marketing (McGraw-Hill International Editions Series)

by Valarie A. Zeithaml, Mary Jo Bitner


ISBN 13: 9780071169943

Format: Paperback (656 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Jan 2000
Other Format: Paperback

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The Future of Competition: Co-Creating Unique Value with Customers The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad,Venkat Ramaswamy

The Future of Competition: Co-Creating Unique Value with Customers

by C. K. Prahalad,Venkat Ramaswamy


ISBN 13: 9781578519538

Format: Illustrated (272 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2004

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Reorganize for Resilience: Putting Customers at the Center of Your Business Reorganize for Resilience: Putting Customers at the Center of Your Business by Ranjay Gulati

Reorganize for Resilience: Putting Customers at the Center of Your Business

by Ranjay Gulati


ISBN 13: 9781422117217

Format: Hardcover (288 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2010

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Delivering Knock Your Socks Off Service Delivering Knock Your Socks Off Service by Kristin J. Anderson, Ron Zemke

Delivering Knock Your Socks Off Service

by Kristin J. Anderson, Ron Zemke


ISBN 13: 9780814477779

Format: Paperback (130 pages)
Publisher: Pfeiffer Wiley
Published: 28 Oct 1991
Other Format: Paperback

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Scoring Points: How Tesco Continues to Win Customer Loyalty Scoring Points: How Tesco Continues to Win Customer Loyalty by Terry Hunt

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt


ISBN 13: 9780749447526

Format: Hardcover (304 pages)
Publisher: Kogan Page
Published: 03 Nov 2006
Other Format: Illustrated

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Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement by John Fraser-Robinson, Pip Mosscrop, John Frazer-Robinson

Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement

by John Fraser-Robinson, Pip Mosscrop, John Frazer-Robinson


ISBN 13: 9780749424183

Format: Hardcover (368 pages)
Publisher: Kogan Page Ltd
Published: 30 Jul 1997

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A Complaint is a Gift: Using Customer Feedback as a Strategic Tool: Recovering Customer Loyalty When Things Go Wrong A Complaint is a Gift: Using Customer Feedback as a Strategic Tool: Recovering Customer Loyalty When Things Go Wrong by Barlow

A Complaint is a Gift: Using Customer Feedback as a Strategic Tool: Recovering Customer Loyalty When Things Go Wrong

by Barlow


ISBN 13: 9781881052814

Format: Paperback (222 pages)
Publisher: Berrett-Koehler
Published: 01 Feb 1996

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The Referral of a Lifetime - The Networking System That Produces Bottom Line Results...Every Day (Ken Blanchard) The Referral of a Lifetime - The Networking System That Produces Bottom Line Results...Every Day (Ken Blanchard) by Templeton

The Referral of a Lifetime - The Networking System That Produces Bottom Line Results...Every Day (Ken Blanchard)

by Templeton


ISBN 13: 9781576753217

Format: Paperback (135 pages)
Publisher: Berrett-Koehler
Published: 01 Apr 2005
Other Format: Hardcover

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Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together by Fred Wiersema

Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema


ISBN 13: 9780006388395

Format: Paperback (240 pages)
Publisher: HarperCollins Business
Published: 16 Mar 1998
Other Format: Hardcover, Paperback

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Dealing With Demanding Customers: How To Turn Complaints Into Opportunities Dealing With Demanding Customers: How To Turn Complaints Into Opportunities by David Martin

Dealing With Demanding Customers: How To Turn Complaints Into Opportunities

by David Martin


ISBN 13: 9780273607298

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 Aug 1994

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Managing Customer Value: Creating Quality and Service That Customers Can See Managing Customer Value: Creating Quality and Service That Customers Can See by Bradley T. Gale

Managing Customer Value: Creating Quality and Service That Customers Can See

by Bradley T. Gale


ISBN 13: 9780029110454

Format: Hardcover (424 pages)
Publisher: Macmillan Publishers New Zealand
Published: 01 Oct 1994

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