Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema (Author)

• Used

  Hardcover
  1997

  $5.79

• Used

  Paperback
  1998

  $4.68

  Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.