Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

by Fred Wiersema (Author)

• Used

  Paperback
  1998

  $25.07

  One in three of today's market-leading companies are making use of the practices which bestselling author Fred Wiersema calls 'customer intimacy'. Customer-intimate companies earn their customers' confidence and make use of it to find new ways to further productivity. Suppliers and customers learn to operate as it they were two different aspects of the same organisation, jointly pursuing mutual success. In this book, Wiersema uses a large number of examples from some of the best-known and most successful customer-intimate companies to demonstrate how companies can thrive in today's fiercely competitive environment.

• Used

  Paperback
  1998

  $3.24

  Customer-intimate companies earn their customers' confidence and co-operation to further productivity. Suppliers and customers work together, jointly pursuing mutual success. This study describes how customer intimacy works, how to implement it and the pitfalls to look out for.

• Used

  Hardcover
  1997

  $5.80