Customer-driven Marketing: The Perfect Way to Increased Profits Through Marketing, Sales and Service Improvement

by JohnFraser-Robinson (Author), PipMosscrop (Author), JohnFrazer-Robinson (Author)

• Used

  Hardcover
  1997

  $8.67

  For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into 'marketing miracles' to gain a leading edge in today's highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the 'miracles' happen naturally: sales go up, costs go down. This practical 'bible' on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.