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Innovation: The Five Disciplines for Creating What Customers Want Innovation: The Five Disciplines for Creating What Customers Want by Curtis R. Carlson, William W. Wilmot

Innovation: The Five Disciplines for Creating What Customers Want

by Curtis R. Carlson, William W. Wilmot


ISBN 13: 9780307336699

Format: Hardcover (368 pages)
Publisher: Crown Business
Published: 08 Aug 2006

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Marketing Research: tools and techniques Marketing Research: tools and techniques by Nigel Bradley

Marketing Research: tools and techniques

by Nigel Bradley


ISBN 13: 9780199564347

Format: Paperback (560 pages)
Publisher: OUP Oxford
Published: 11 Feb 2010

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Why We Buy: The Science of Shopping Why We Buy: The Science of Shopping by Paco Underhill

Why We Buy: The Science of Shopping

by Paco Underhill


ISBN 13: 9780684849140

Format: Paperback (256 pages)
Publisher: Touchstone
Published: 16 Feb 2004
Other Format: Hardcover, Paperback

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Qualitative Research Methods in Public Relations and Marketing Communications Qualitative Research Methods in Public Relations and Marketing Communications by Immy Holloway, Christine Daymon

Qualitative Research Methods in Public Relations and Marketing Communications

by Immy Holloway, Christine Daymon


ISBN 13: 9780415222747

Format: Paperback (304 pages)
Publisher: Routledge
Published: 20 Dec 2001

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Consumer Behaviour Consumer Behaviour by Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg

Consumer Behaviour

by Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg


ISBN 13: 9780273717263

Format: Paperback (728 pages)
Publisher: Financial Times/ Prentice Hall
Published: 16 Nov 2009
Other Format: Paperback

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The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life by Faith Popcorn

The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life

by Faith Popcorn


ISBN 13: 9780385400008

Format: Hardcover (226 pages)
Publisher: Bantam Doubleday Dell Publishing Group
Published: 09 Mar 2007
Other Format: Hardcover, Paperback

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Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy by Darren Bridger, David Lewis

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

by Darren Bridger, David Lewis


ISBN 13: 9781857882469

Format: Hardcover (256 pages)
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000

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Creating Powerful Brands (CIM Professional Development) Creating Powerful Brands (CIM Professional Development) by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald


ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Consumer Behaviour, 2nd Ed. Consumer Behaviour, 2nd Ed. by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard

Consumer Behaviour, 2nd Ed.

by Michael R. Solomon,Gary Bamossy,Prof Søren Askegaard


ISBN 13: 9780273651826

Format: Paperback (656 pages)
Publisher: Financial Times/ Prentice Hall
Published: 06 Dec 2001
Other Format: Paperback

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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People by Marc Gobe

Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe


ISBN 13: 9781581156720

Format: Paperback (352 pages)
Publisher: Allworth Press
Published: 09 Feb 2010
Other Format: Hardcover

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Smart Organization, The: Creating Value Through Strategic R&D Smart Organization, The: Creating Value Through Strategic R&D by David Matheson, James Matheson

Smart Organization, The: Creating Value Through Strategic R&D

by David Matheson, James Matheson


ISBN 13: 9780875847658

Format: Hardcover (292 pages)
Publisher: Harvard Business School Press
Published: 01 Nov 1997

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