Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe (Author), Sergio Zyman (Author)

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More Information

Format: Hardcover
Pages: 319
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002

ISBN 10: 1581150784
ISBN 13: 9781581150780