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Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping

by PacoUnderhill (Author)

$3.24

Save:$18.43 (85%)

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1 in stock

More Information

Format: Hardcover
 Pages: 255
 Edition: Later Printing
 Publisher: Simon & Schuster
Published: 24 May 1999
ISBN 10: 0684849135
ISBN 13: 9780684849133

Media Reviews
M.G. Lord author of Forever Barbie In Why We Buy, Paco Underhill, who invented the science of shopping, turns state's evidence, alerting consumers to the traps retailers set for them. The book is always eye-opening, sometimes chilling, often funny and never dull. It will change the way you experience department stores, supermarkets, even racks of men's underwear -- behind which one of Underhill's researchers may well be taking notes on your behavior.