The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s

by Faith Popcorn (Author), PopcornFaith (Author)

• Used

  Paperback
  1993

  $3.31

• Used

  Paperback
  1992

  $3.31

• Used

  Hardcover
  1992

  $13.17

  The author gives her predictions as to what we'll buy, where we'll work, how we'll live and what we'll think in the upcoming decade. The changes she foresees include cashing out , or swapping the rat-race for the good life, staying alive - the hyper-quest for good health and fantasy adventure - risk-free adventures at second hand via exciting new applications of film and video. The author spells out the ways she and her colleagues make these predictions and shows how to capitalize on the consumer revolution with scores of ideas for developing new products and processes.