by David Lewis (Author), Darren Bridger (Author), David Lewis (Author), Darren Bridger (Author)
Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits.
Format: Hardcover
Pages: 256
Publisher: Nicholas Brealey Publishing
Published: 24 Feb 2000
ISBN 10: 1857882466
ISBN 13: 9781857882469