by Michael R . Solomon (Author)
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Format: Paperback
Pages: 720
Edition: 8
Publisher: Pearson
Published: 01 Mar 2008
ISBN 10: 0135153360
ISBN 13: 9780135153369