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Customer Equity: Building and Managing Relationships as Valuable Assets Customer Equity: Building and Managing Relationships as Valuable Assets by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas

Customer Equity: Building and Managing Relationships as Valuable Assets

by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas


ISBN 13: 9780875847641

Format: Hardcover (228 pages)
Publisher: Harvard Business School Press
Published: 01 Jun 2001

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The Customer Centred Strategy: Thinking Strategically About Your Customers (Millennium Manager) The Customer Centred Strategy: Thinking Strategically About Your Customers (Millennium Manager) by Mark. Jenkins

The Customer Centred Strategy: Thinking Strategically About Your Customers (Millennium Manager)

by Mark. Jenkins


ISBN 13: 9780273630043

Format: Paperback (224 pages)
Publisher: Financial Times/ Prentice Hall
Published: 07 Jul 1997

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Satisfying Internal Customers First!: Step-by-step Guide to Improving Customer Satisfaction (Richard Chang Collection: Quality Improvement S.) Satisfying Internal Customers First!: Step-by-step Guide to Improving Customer Satisfaction (Richard Chang Collection: Quality Improvement S.) by Richard Y. Chang, P.Keith Kelly

Satisfying Internal Customers First!: Step-by-step Guide to Improving Customer Satisfaction (Richard Chang Collection: Quality Improvement S.)

by Richard Y. Chang, P.Keith Kelly


ISBN 13: 9780749416539

Format: Paperback (112 pages)
Publisher: Kogan Page Ltd
Published: 31 Mar 1995

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101 Ways to Boost Customer Satisfaction 101 Ways to Boost Customer Satisfaction by Timothy R.V. Foster

101 Ways to Boost Customer Satisfaction

by Timothy R.V. Foster


ISBN 13: 9780749423018

Format: Paperback (128 pages)
Publisher: Kogan Page Ltd
Published: 30 Oct 1997

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Uncommon Practice: People Who Deliver a Great Brand Experience Uncommon Practice: People Who Deliver a Great Brand Experience by Mr Shaun Smith,Mr Andy Milligan

Uncommon Practice: People Who Deliver a Great Brand Experience

by Mr Shaun Smith,Mr Andy Milligan


ISBN 13: 9780273659365

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 20 May 2002

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Total Customer Satisfaction: A Strategic Approach (Financial Times Series) Total Customer Satisfaction: A Strategic Approach (Financial Times Series) by Jacques Horovitz, M Jurgens

Total Customer Satisfaction: A Strategic Approach (Financial Times Series)

by Jacques Horovitz, M Jurgens


ISBN 13: 9780273034476

Format: Hardcover (320 pages)
Publisher: Financial Times/ Prentice Hall
Published: 22 May 1992

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Total Relationship Marketing: Rethinking Marketing Management Total Relationship Marketing: Rethinking Marketing Management by Evert Gummesson

Total Relationship Marketing: Rethinking Marketing Management

by Evert Gummesson


ISBN 13: 9780750654074

Format: Paperback (350 pages)
Publisher: A Butterworth-Heinemann Title
Published: 22 Jul 2002

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e-Market Dominance: How to Use the Internet to Win & Keep Customers e-Market Dominance: How to Use the Internet to Win & Keep Customers by Brian Ash,Tom Lambert

e-Market Dominance: How to Use the Internet to Win & Keep Customers

by Brian Ash,Tom Lambert


ISBN 13: 9780077098070

Format: Paperback (220 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Mar 2001

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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing by Frederick Newell

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

by Frederick Newell


ISBN 13: 9780071357753

Format: Hardcover (288 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2000

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The Customer-Driven Company: Moving from Talk to Action The Customer-Driven Company: Moving from Talk to Action by Richard C. Whiteley

The Customer-Driven Company: Moving from Talk to Action

by Richard C. Whiteley


ISBN 13: 9780201570908

Format: Hardcover (308 pages)
Publisher: Perseus Books,U.S.
Published: 30 Aug 1991
Other Format: Hardcover, Paperback

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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy,Fred Wiersema

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy,Fred Wiersema


ISBN 13: 9780201406481

Format: Hardcover (208 pages)
Publisher: Perseus Books
Published: 26 Feb 1995
Other Format: Hardcover, Illustrated, Paperback

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Managing Customer Relationships: A Strategic Framework Managing Customer Relationships: A Strategic Framework by Don Peppers,Martha Rogers

Managing Customer Relationships: A Strategic Framework

by Don Peppers,Martha Rogers


ISBN 13: 9780470423479

Format: Hardcover (512 pages)
Publisher: John Wiley & Sons
Published: 08 Feb 2011

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