The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy (Author), Fred Wiersema (Author), Fred Wiersema (Author)

• Used

  Hardcover
  1995

  $3.25

  How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single value discipline - best total cost, best product, or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this new approach to business.

• Used

  Paperback
  1996

  $3.25

  How is it that some companies are rewriting the rules of competition in their markets, selling wholly new standards of quality, innovation and customer service? What sets these companies apart? This book attempts to answer some of these questions. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders chose a single value discipline - best total cost, best product or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this revolutionary approach to business strategy.